About Acquia
Empowering brands with digital experience solutions
Key Highlights
- Acquired by Vista Equity Partners for $1 billion in 2019
- Over 1000 employees with a strong focus on product innovation
- Clients include Warner Music Group, NBC Sports, and Johnson & Johnson
- $173.5 million raised in funding across multiple rounds
Acquia, co-founded by Drupal creator Dries Buytaert in 2007, is a leading digital experience platform that empowers brands like Warner Music Group, NBC Sports, and Johnson & Johnson. Headquartered in the Financial District of Boston, MA, Acquia has raised $173.5 million in funding and was acquired b...
🎁 Benefits
Acquia offers up to 13 weeks of paid maternity leave and six weeks of paid paternity leave, along with a returning-parent transition program. Employee...
🌟 Culture
Acquia's culture is deeply rooted in its origins from the Drupal Project, emphasizing open-source collaboration and innovation. The company values gro...
Marketing Operations • Senior
Acquia • Costa Rica - Remote
Skills & Technologies
Overview
Acquia is seeking a Senior Marketing Campaign Specialist to optimize global marketing programs through technology and database infrastructure. You'll work closely with Revenue Operations and Salesforce Developers to enhance campaign automation and audience management. This role requires expertise in marketing automation and data integration.
Job Description
Who you are
You have 5+ years of experience in marketing operations, specifically in managing marketing automation platforms and CRM integrations. Your technical expertise allows you to ensure the health and flow of data between systems, enabling effective marketing campaigns. You are detail-oriented and understand the importance of compliance with established SLAs and operational procedures. You thrive in cross-functional environments, collaborating with teams to implement innovative marketing processes that drive revenue growth.
You possess strong analytical skills, allowing you to assess the effectiveness of marketing campaigns and make data-driven decisions. Your experience with Salesforce and other marketing tools equips you to manage audience segmentation and campaign automation effectively. You are proactive in identifying opportunities for improvement and are committed to maintaining the highest quality assurance standards in your work.
Desirable
Experience with additional marketing technologies and platforms is a plus, as is familiarity with data analytics tools that can enhance campaign performance. You are a team player who enjoys mentoring junior staff and sharing best practices within your team. Your ability to communicate complex technical concepts to non-technical stakeholders is a valuable asset in this role.
What you'll do
In this role, you will take the lead on running scalable marketing processes that integrate seamlessly with our CRM and marketing automation platforms. You will work closely with Revenue Operations and Salesforce Developers to ensure that our marketing technology stack is optimized for performance and efficiency. Your responsibilities will include managing campaign automations, audience management, and ensuring compliance with operational procedures.
You will analyze campaign performance data to identify trends and insights that can inform future marketing strategies. Collaborating with various teams, you will implement innovative marketing automation processes that enhance our revenue pipeline. You will also be responsible for maintaining the integrity of our marketing database, ensuring that data flows smoothly between systems and is accessible for reporting and analysis.
Your role will involve regular communication with stakeholders to ensure alignment on campaign objectives and performance metrics. You will provide training and support to team members on best practices for using marketing automation tools effectively. Additionally, you will stay updated on industry trends and emerging technologies that can enhance our marketing efforts.
What we offer
At Acquia, we offer a collaborative and inclusive work environment where your contributions are valued. You will have the opportunity to work with a talented team of professionals dedicated to creating impactful digital experiences for our clients. We provide competitive compensation and benefits, along with opportunities for professional growth and development. Join us in our mission to empower brands to create meaningful digital customer experiences.
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