Field Marketing Manager • Senior

Who you are

You have over 5 years of experience in field marketing, with a strong background in integrated marketing campaign leadership. Your expertise includes strategic planning, event management, and executive engagement programs, allowing you to effectively drive marketing initiatives that resonate with enterprise clients. You excel at collaborating with senior stakeholders across Sales and Marketing, ensuring alignment on strategies that enhance the value of Amazon Business. Your ability to innovate and disrupt traditional marketing approaches sets you apart in the B2B space.

You are skilled in developing demand generation campaigns and executing successful field marketing activities such as tradeshows and webinars. Your experience in managing cross-functional teams enables you to deliver impactful marketing solutions that drive consideration, acquisition, and adoption of products. You understand the nuances of the B2B market and can tailor your strategies to meet the unique needs of enterprise accounts.

Desirable

Experience with digital marketing tools and analytics platforms is a plus, as it allows you to measure the effectiveness of your campaigns and make data-driven decisions. Familiarity with the tech and retail sectors will help you navigate the intersection of these industries effectively. You are a creative thinker who is not afraid to challenge the status quo and propose innovative solutions that can elevate Amazon Business's market presence.

What you'll do

As the Senior Field Marketing Manager, you will be responsible for increasing the consideration and adoption of Amazon Business within Enterprise accounts. You will partner closely with Sales and cross-functional Marketing teams to conceptualize and deliver integrated marketing programs that include demand generation campaigns, executive events, and other field marketing initiatives. Your role will involve strategic planning for annual marketing activities, ensuring that all efforts align with the overall business objectives.

You will manage the execution of various marketing campaigns, including tradeshows and webinars, to engage potential clients and showcase the value of Amazon Business. Your ability to work seamlessly with senior stakeholders will be crucial in aligning marketing strategies with sales goals. You will also be responsible for creating content and sales enablement materials that support the sales team in their efforts to acquire new clients.

In this role, you will leverage your expertise in field marketing to drive innovative solutions that resonate with enterprise clients. You will analyze market trends and customer feedback to refine your marketing strategies continually. Your success will be measured by the growth in consideration, acquisition, and adoption of Amazon Business solutions among enterprise accounts.

What we offer

At Amazon, you will be part of a rapidly expanding global business with a strong commitment to innovation and disruption in the B2B space. We offer a competitive compensation package, including equity and comprehensive benefits. You will have the opportunity to work in a collaborative environment where your insights and creativity are valued. Join us in building and celebrating the value of Amazon Business to buyers and sellers of all sizes and industries, and unlock your career potential with us.