Social Media Manager • Lead

Who you are

You have a strong background in social media strategy and brand management, with a proven track record of creating and evolving brand identities across various social channels. Your experience includes developing channel-first strategies that foster engagement and advocacy among communities, particularly in the audio or music industry. You are adept at using insights on culture and fandom to inform creative decisions, ensuring that the brand remains a relevant voice in the cultural landscape. You have experience managing budgets and agency relationships, overseeing creative production pipelines from start to finish.

You are proactive in identifying emerging cultural moments and trends, leveraging your knowledge of pop culture to build the brand's role within the ecosystem. Your ability to stay ahead of what shapes culture—be it genres, films, or subcultures—enables you to create content that resonates with audiences and drives engagement. You thrive in collaborative environments, working closely with cross-functional teams to champion the role of social media as a business-impacting lever.

What you'll do

In this role, you will architect the social identity and content ecosystem for Amazon Music, positioning it as a culturally relevant and fan-forward audio brand in India. You will create and evolve the brand’s identity across social channels, ensuring that Amazon Music is seen as a cultural participant rather than just a music app. You will develop strategies that encourage bold creativity while maintaining consistency across platforms. Your responsibilities will include leveraging music-driven content to deepen fandom and drive streaming behavior, partnering with various teams to amplify the brand's presence.

You will proactively identify cultural moments and trends, creating real-time, reactive content that engages audiences and fosters community. Your role will involve managing budgets and agency relationships, ensuring that creative production runs smoothly and effectively. You will also be responsible for defining frameworks that guide content creation, encouraging experimentation while ensuring alignment with the brand's voice and strategy.

What we offer

At Amazon, we offer a dynamic work environment where creativity and innovation are encouraged. You will have the opportunity to work with a talented team dedicated to making Amazon Music a leading audio brand in India. We provide competitive compensation and benefits, along with opportunities for professional growth and development. Join us in shaping the future of music and culture in India.