Marketing Manager • Mid-Level

Who you are

You have over 5 years of experience managing integrated marketing campaigns, demonstrating a strong understanding of customer engagement strategies. Your passion for the Apple brand and its vision drives you to create compelling marketing programs that resonate with customers. You possess a deep knowledge of the peer-to-peer payments industry, allowing you to effectively educate customers on the benefits of Apple Cash and keep them engaged throughout their lifecycle.

You thrive in a collaborative environment, working cross-functionally with diverse teams that include product, data science, analytics, creative, digital marketing, and business development. Your ability to communicate effectively with various stakeholders ensures that marketing initiatives align with broader company objectives. You are detail-oriented and have a knack for crafting marketing messages that capture attention and drive engagement.

Desirable

While not required, experience in the technology sector or familiarity with digital payment systems would be advantageous. A background in data-driven marketing and analytics will help you make informed decisions that enhance customer engagement.

What you'll do

In this role, you will lead the development and execution of marketing programs for Apple Cash, focusing on both new and existing customer engagement. You will craft marketing strategies from concept through delivery, ensuring that all communications are aligned with Apple's brand values and objectives. Your role will involve analyzing customer data to identify trends and opportunities for engagement, allowing you to tailor marketing efforts effectively.

You will collaborate closely with product teams to understand new features and enhancements, translating these into compelling marketing messages that resonate with customers. Your work will involve creating integrated campaigns that span multiple channels, ensuring a cohesive customer experience. You will also be responsible for measuring the effectiveness of marketing initiatives, using insights to refine strategies and improve outcomes.

What we offer

At Apple, you will be part of a dynamic team that values creativity and innovation. You will have the opportunity to work on projects that have a significant impact on customer engagement and brand loyalty. Apple offers a competitive salary and benefits package, along with opportunities for professional growth and development. Join us in our mission to leave the world better than we found it, and help shape the future of payments with Apple Cash.