Product Marketing Manager • Senior

Who you are

You have a proven track record in product marketing, ideally with 5+ years of experience in a technology-driven environment. Your ability to grasp complex technical concepts and translate them into compelling narratives sets you apart. You thrive in collaborative settings, working closely with product teams to develop and execute go-to-market strategies that resonate with customers. You are a proactive individual who takes ownership of initiatives and drives them to completion, ensuring that marketing efforts align with business objectives. Your strategic mindset allows you to analyze market trends and customer needs, enabling you to position products effectively in a competitive landscape. You are passionate about the craft of product marketing and are eager to contribute to a team that values curiosity and innovation.

What you'll do

In this role, you will take full ownership of one or more core product domains, driving strategy, positioning, messaging, and growth initiatives. You will plan and execute comprehensive go-to-market strategies aimed at driving growth across new and existing business. Leading major go-to-market efforts, you will activate strategies across multiple channels, including sales enablement, content marketing, demand generation, and adoption campaigns. You will develop compelling, differentiated messaging that resonates with target audiences and supports the overall business strategy. Your role will also involve collaborating with cross-functional teams to ensure alignment and execution of marketing initiatives that drive measurable business impact. You will play a critical role in the biannual release cycles, maintaining day-to-day product marketing excellence and ensuring that the marketing efforts are data-driven and results-oriented.

What we offer

At AppsFlyer, we are committed to fostering a diverse and inclusive workplace where all employees feel valued and empowered. We provide our team with the tools and resources they need to succeed and encourage a culture of curiosity and innovation. You will have the opportunity to work in a dynamic environment where your contributions directly impact the company's growth and success. We offer competitive compensation and benefits, along with opportunities for professional development and career advancement. Join us in our mission to drive success for our customers and make a meaningful impact in the industry.