Senior Marketing Manager • Senior

Who you are

You have 5+ years of experience in B2B marketing, particularly in driving demand and pipeline generation for tech-forward SaaS solutions. You thrive in a hands-on role, where you can lead and execute growth strategies while collaborating closely with sales teams. Your analytical mindset allows you to assess market trends and adapt strategies accordingly, ensuring that your marketing efforts align with business objectives.

You possess strong communication skills, enabling you to articulate marketing strategies effectively to both internal teams and external stakeholders. You are comfortable working in a hybrid environment, balancing in-office collaboration with remote flexibility. Your passion for financial services and technology drives you to empower others to build wealth with confidence and ease.

Desirable

Experience in the financial services industry is a plus, as it gives you a deeper understanding of the market dynamics and customer needs. Familiarity with digital marketing tools and analytics platforms will enhance your ability to track performance and optimize campaigns.

What you'll do

As the Senior Marketing Manager at Betterment, you will lead the marketing efforts for the 401(k) line of business, known as Betterment at Work. Your primary responsibility will be to develop and execute comprehensive marketing strategies that drive demand and support the sales organization. You will collaborate with sales leaders to align marketing initiatives with sales goals, ensuring a cohesive approach to customer acquisition and retention.

You will analyze market trends and customer insights to inform your marketing strategies, leveraging data to make informed decisions. Your role will involve creating targeted campaigns that resonate with potential clients, utilizing various channels such as email, social media, and content marketing. You will also oversee the development of marketing materials and resources that support the sales team in their efforts.

In addition to driving demand generation, you will monitor and report on the effectiveness of marketing campaigns, using analytics to measure success and identify areas for improvement. Your insights will be crucial in refining strategies and maximizing ROI on marketing investments.

What we offer

Betterment offers a competitive compensation package, including a base salary that reflects your experience and contributions. You will have the opportunity to work in a dynamic environment where your ideas and initiatives are valued. The company culture emphasizes collaboration, innovation, and personal development, providing you with the resources and support needed to excel in your role.

You will be part of a passionate team dedicated to empowering individuals and businesses to achieve their financial goals. With a hybrid work model, you can enjoy the flexibility of working from home while also benefiting from in-person collaboration at our New York City headquarters. We encourage you to apply even if your experience doesn't match every requirement, as we value diverse perspectives and backgrounds.