Integrated Marketing Manager • Mid-Level

Who you are

You have a strong background in integrated marketing, with experience in running full-funnel campaigns that drive user engagement and brand awareness. You understand the nuances of marketing in the venture capital and private equity sectors, and you are adept at collaborating with cross-functional teams to achieve strategic goals. Your analytical mindset allows you to assess campaign performance and make data-driven decisions to optimize results. You are a creative thinker who can develop innovative marketing strategies that resonate with diverse audiences.

You possess excellent communication skills, enabling you to articulate marketing strategies and campaign results to stakeholders at all levels. Your ability to work collaboratively with product, sales, and design teams ensures that marketing initiatives align with overall business objectives. You are comfortable managing multiple projects simultaneously and thrive in a fast-paced environment where adaptability is key.

What you'll do

As an Integrated Marketing Manager at Carta, you will own the strategy and execution of integrated marketing campaigns that span multiple channels. You will collaborate with various teams to create cohesive messaging that highlights Carta's unique value proposition in the private markets. Your role will involve analyzing market trends and customer insights to inform campaign strategies and ensure they are effectively reaching target audiences.

You will be responsible for developing and managing marketing budgets, ensuring that resources are allocated efficiently to maximize ROI. You will track and report on campaign performance metrics, using data to refine strategies and improve future initiatives. Additionally, you will work closely with the sales team to align marketing efforts with sales objectives, driving lead generation and customer acquisition.

What we offer

At Carta, you will join a dynamic team that is passionate about transforming the private capital markets. We offer a collaborative work environment where your contributions will have a direct impact on the company's growth and success. You will have opportunities for professional development and career advancement as we continue to expand our reach in the industry. Our commitment to diversity and inclusion ensures that all voices are heard and valued, fostering a culture of innovation and creativity.