Head Of Marketing • Lead

Who you are

You are a visionary leader with a strong background in brand strategy and marketing — you understand how to craft narratives that resonate with diverse audiences and create a sense of belonging. You have experience in leading brand initiatives that drive engagement and loyalty, and you are passionate about helping families navigate their financial journeys. Your empathetic approach allows you to connect with families on a personal level, ensuring that your brand feels like a trusted partner in their financial education. You thrive in collaborative environments, working closely with cross-functional teams to bring your brand vision to life. You are skilled in visual storytelling and understand the importance of creating impactful ads across various channels. You are committed to inclusivity and diversity, ensuring that your brand reflects the varied experiences of families today.

What you'll do

In this role, you will define and execute Greenlight's brand vision, shaping how the brand is perceived in the market. You will lead the development of brand narratives and messaging that resonate with families, ensuring that every touchpoint reflects the brand's values of empathy and encouragement. You will oversee the creation of visual content and advertisements, collaborating with creative teams to produce compelling campaigns that engage and inspire. You will analyze brand performance metrics to refine strategies and ensure that the brand continues to grow and evolve with its audience. You will work closely with the Chief Product & Marketing Officer to align brand initiatives with overall company goals, fostering a culture of collaboration and innovation within the marketing team. Your leadership will be crucial in cultivating a community around the brand, helping families see themselves as part of the Greenlight journey.

What we offer

At Greenlight, you will be part of a mission-driven company that is dedicated to empowering families through financial education. We offer a flexible work environment that supports both in-office and remote work, allowing you to balance your professional and personal life. You will have the opportunity to make a significant impact on the brand and its community, shaping the future of financial literacy for families. We value creativity and innovation, encouraging you to bring your ideas to the table and collaborate with a passionate team. Our commitment to diversity and inclusion means that you will be part of a workplace that respects and celebrates different perspectives and experiences.