Content Strategist • Mid-Level

Who you are

You have a strong background in content strategy and social media management, with a focus on engaging audiences in Western Europe. Your experience includes creating and curating content for platforms like TikTok and Instagram, ensuring that it resonates with local cultures and trends. You understand the nuances of Western European consumer behavior, which allows you to tailor content that drives brand awareness and engagement effectively.

You are a collaborative team player who thrives in a fast-paced environment. Working closely with marketing managers and creative teams, you bring a native cultural perspective that informs broader marketing strategies. Your ability to adapt global brand messaging into culturally relevant formats is a key strength, enabling you to support promotional execution and advertising development across various channels.

Your research skills are top-notch, allowing you to identify market differences and customer preferences that inform content creation. You are comfortable partnering with external agencies and local creators to develop high-quality user-generated content that aligns with iHerb's brand values.

Desirable

Experience in the health and wellness sector is a plus, as it will enhance your ability to connect with the target audience. Familiarity with emerging social media platforms and trends will also be beneficial in keeping iHerb's content strategy fresh and engaging.

What you'll do

In this role, you will support iHerb's European marketing strategy by developing and executing content strategies tailored to Western European audiences. You will create, curate, and localize engaging content for social media platforms, focusing on TikTok and Instagram. Your work will involve researching market differences to effectively target customers and inform the wider European marketing team's strategy.

You will collaborate with creative teams and external agencies to produce high-quality content that resonates with local audiences. This includes defining and building social strategies relevant to the market, adapting global brand messaging into formats that support promotional execution and advertising development outside of social media.

Your role will require you to be the voice of Western Europe, ensuring that the content you create reflects the cultural nuances and preferences of the region. You will work closely with the Marketing Manager for Europe and the Global Social/Brand team based in the US, fostering effective collaboration across teams.

What we offer

iHerb offers a dynamic work environment where you can make a significant impact on the brand's presence in Western Europe. You will have the opportunity to work with a diverse team of professionals who are passionate about health and wellness. The company values creativity and encourages you to bring your unique perspective to the table. While specific benefits are not detailed, iHerb is committed to providing a supportive workplace that fosters growth and development for all employees.