Head Of Marketing • Senior

Who you are

You are a seasoned media leader with a proven track record in developing and executing media strategies that drive growth. With extensive experience in budget optimization and channel execution, you understand the complexities of both traditional and digital media landscapes. You thrive in a results-driven environment and are passionate about leveraging media to enhance customer engagement and drive business objectives. Your strategic mindset allows you to navigate the challenges of a multi-sided marketplace effectively, ensuring that media initiatives align with overall business goals.

You possess strong leadership skills, enabling you to inspire and guide teams towards achieving ambitious growth targets. Your ability to analyze data and derive actionable insights is complemented by your experience in managing large media budgets. You are adept at collaborating with cross-functional teams, including marketing, product, and analytics, to ensure cohesive execution of media strategies. You are committed to fostering a culture of innovation and continuous improvement within your team, encouraging creative solutions to complex challenges.

What you'll do

In this role, you will own the global media strategy for Instacart, overseeing all aspects of media planning and execution. You will be responsible for optimizing media budgets across various channels, from traditional linear TV to cutting-edge online platforms. Your leadership will be crucial in driving aggressive growth goals, ensuring that media initiatives effectively reach and engage our diverse customer base. You will collaborate closely with marketing and product teams to align media strategies with broader business objectives, leveraging data-driven insights to refine and enhance campaign performance.

You will also play a key role in evaluating and selecting media partners, negotiating contracts, and managing relationships to maximize the impact of media investments. Your analytical skills will be essential in measuring the effectiveness of media campaigns, using metrics to inform future strategies and drive continuous improvement. As a senior leader, you will mentor and develop your team, fostering a collaborative environment that encourages innovation and excellence in media execution.

What we offer

Instacart offers a flexible work environment, allowing you to choose where you do your best work—whether from home, an office, or your favorite coffee shop. We believe in building a strong community through regular in-person events and team-building activities. Our compensation package includes a competitive salary, equity grants, and comprehensive benefits to support your well-being and professional growth. Join us in transforming the grocery industry and making a meaningful impact on the lives of millions of customers.