Acquisition Marketing Manager • Mid-Level

Who you are

You have a strong background in marketing with a focus on acquisition strategies — you've successfully led multi-channel initiatives that drive demand and build pipelines. Your experience includes working with data analytics tools to refine marketing approaches and measure business impact.

You are comfortable in a hands-on role within a scale-up environment — when new channels need testing or innovative approaches are required, you roll up your sleeves and lead from the front. Your collaborative spirit allows you to work effectively with specialists and agencies to achieve common goals.

You possess a keen understanding of SEO and digital marketing strategies — your expertise in evolving SEO practices has strengthened organic demand in previous roles. You are data-driven and continuously seek to optimize marketing efforts based on performance metrics.

You thrive in a fast-paced environment where experimentation is encouraged — your ability to adapt and pivot strategies based on real-time data sets you apart. You are passionate about educational innovation and the impact of technology on learning.

Desirable

Experience with AI-powered marketing solutions is a plus — you understand how to leverage technology to enhance user engagement and acquisition. Familiarity with tools like HubSpot or Marketo would be beneficial.

What you'll do

As the Acquisition Marketing Manager at Kognity, you will own and deliver multi-channel acquisition initiatives that drive qualified pipeline growth and measurable business impact. You will collaborate with various teams to strengthen organic demand through evolving SEO and digital marketing strategies.

You will analyze data to continuously refine how growth is delivered — your insights will inform marketing strategies and help shape the direction of acquisition efforts. You will lead initiatives that test new channels and approaches, ensuring that Kognity remains at the forefront of educational technology.

Your role will involve working closely with product, engineering, and AI teams to align marketing efforts with company goals — you will ensure that messaging resonates with target audiences across international and US markets. You will also manage relationships with external agencies and specialists to maximize the effectiveness of marketing campaigns.

You will have the opportunity to experiment with innovative marketing tactics and measure their impact on revenue and ROI — your findings will contribute to the overall growth strategy of Kognity. You will be a key player in shaping how Kognity generates demand and builds its pipeline.

What we offer

Kognity offers a collaborative culture where impact is valued over ego — you will join a smart, ambitious team dedicated to educational innovation. The company is committed to building a diverse and inclusive team, welcoming individuals from all backgrounds and experiences.

You will have clear ownership of your projects and the freedom to experiment — your contributions will directly influence the growth and success of Kognity's platform in over 120 countries. The role provides an opportunity to work with sharp, driven colleagues who raise the bar every day.

Kognity is a scale-up with a mission to change lives through education — your work will help shape the future of learning for students and teachers worldwide. You will be part of a company that values innovation and is dedicated to making a global impact.