Content Strategist • Mid-Level

Who you are

You are a creative strategist with a strong understanding of the beauty industry and social culture — you thrive on turning data into compelling narratives that resonate with audiences. Your experience in developing campaign strategies allows you to lead projects from pitch to post-campaign analysis, ensuring that every detail aligns with client goals and brand messaging. You are confident in your ability to collaborate with cross-functional teams, including Client Solutions and Campaign Management, to create campaigns that are not only visually stunning but also effective in driving business impact.

You have a keen eye for trends and opportunities within the creator marketing space — your passion for beauty and social culture fuels your creativity and inspires your strategic thinking. You understand the importance of audience profiling and creator casting logic, and you are adept at defining performance KPIs that measure the success of your campaigns. Your ability to blend creativity with data-driven insights sets you apart as a leader in the field.

What you'll do

As a Strategist at Kyra, you will lead the end-to-end development of campaign strategies, ensuring that each campaign is tailored to meet the unique needs of our clients. You will work closely with various teams to develop content formats and messaging that resonate with target audiences across platforms like TikTok, Instagram, and YouTube. Your role will involve turning insights into bold creative concepts that drive engagement and brand loyalty.

You will be responsible for overseeing the strategic direction of campaigns, from initial pitches through to post-campaign evaluations. This includes collaborating with Client Solutions to understand client objectives and translating those into actionable strategies. You will also engage with Campaign Management to ensure that campaigns are executed flawlessly and meet performance expectations.

In addition to your strategic responsibilities, you will stay informed about the latest trends in creator marketing and social media, using this knowledge to identify new opportunities for our clients. Your passion for beauty and social culture will guide your creative decisions, allowing you to push the boundaries of what creator content can achieve.

What we offer

At Kyra, we are committed to fostering a collaborative and innovative work environment. As part of our team, you will have the opportunity to work with some of the world's most ambitious brands, helping them connect authentically with their audiences. We offer competitive compensation, including a salary range of £60,000 - £70,000 per annum, depending on experience. Our culture encourages creativity and supports professional growth, making it an exciting place to advance your career in the influencer marketing space.