Marketing Mba Intern • Entry-Level

Who you are

You are an MBA student with a strong foundation in marketing principles and a passion for building impactful strategies. You have experience in developing marketing campaigns and understand the importance of customer insights in driving business growth. Your ability to build cross-functional relationships is a key asset, allowing you to collaborate effectively with various teams. You are eager to learn and contribute to a high-growth business area, and you thrive in environments that encourage innovation and creativity. Experience in the travel and hospitality sector or with marketplace businesses is a plus, as is familiarity with B2B or Ads marketing. You are committed to delivering exceptional results and are excited about the opportunity to shape the future of transportation.

What you'll do

In this role, you will support the Marketing & Communications team at Lyft by helping to shape marketing strategies that drive customer adoption and retention. You will work closely with the Global Growth, Rideshare, and Lyft Ads marketing teams to develop go-to-market strategies rooted in customer insights. Your responsibilities will include conducting market research to assess customer needs and preferences, analyzing data to optimize marketing approaches, and contributing to the development of high-impact marketing campaigns. You will be the voice of the customer, influencing cross-functional thinking and ensuring that marketing initiatives align with customer expectations. You will also have the opportunity to collaborate with various teams to drive innovative solutions that enhance brand loyalty and value for both drivers and riders.

What we offer

Lyft offers a dynamic work environment where you can thrive and grow your skills. As an intern, you will have access to various in-office perks and the opportunity to work in a hybrid setting. The expected base pay range for this position in the New York City area is $39-$41/hour, reflecting our commitment to competitive compensation based on qualifications and experience. You will be part of a team that values diversity and inclusion, fostering a culture where all team members belong and can contribute to our mission of connecting people and communities. We encourage you to apply even if your experience doesn't match every requirement, as we believe in the potential of every candidate.