Product Marketing Manager • Mid-Level

Who you are

You have a strong background in product marketing, ideally with 5+ years of experience in a SaaS environment. You understand the nuances of self-serve revenue models and have a proven track record of driving qualified leads through effective marketing strategies. Your experience includes working closely with product management to influence roadmaps and packaging, ensuring that marketing efforts align with product capabilities and customer needs.

You are skilled in crafting compelling product narratives and UX-led messaging that resonates with users. Your ability to collaborate with design teams allows you to create launch assets that effectively communicate product value. You thrive in fast-moving environments and are comfortable navigating the complexities of project management software.

Your familiarity with open-source or open-core models is a plus, as is your understanding of enterprise contexts, including security and compliance requirements. You have strong competitive instincts and can navigate crowded categories, making you adept at positioning products effectively against competitors.

Desirable

Experience with partner-led distribution or community-driven go-to-market strategies would be beneficial. You are a strategic thinker who can analyze market trends and customer feedback to refine marketing approaches. Your ability to work cross-functionally with sales and engineering teams enhances your effectiveness in driving product adoption and customer satisfaction.

What you'll do

In this role, you will own the marketing strategy for Plane Software, focusing on self-serve revenue and qualified pipeline generation. You will collaborate closely with product management to provide insights that shape product roadmaps and packaging decisions. Your work will involve creating marketing campaigns that drive user acquisition and activation, ensuring that messaging aligns with product features and customer needs.

You will work with the design team to develop engaging launch assets and product narratives that highlight the unique value of Plane's offerings. Your role will also involve analyzing market trends and customer feedback to inform marketing strategies and improve product positioning. You will engage with sales teams to understand customer objections and enablement needs, ensuring that marketing efforts support sales objectives effectively.

What we offer

At Plane Software, you will be part of a dynamic and innovative team that is committed to redefining project management software. We offer a collaborative work environment where your contributions will directly impact our growth and success. You will have the opportunity to work with a talented team of professionals from diverse backgrounds, including ex-Microsoft and Deloitte employees.

We are well-capitalized and revenue-positive, providing a stable foundation for your career growth. Our mission is to empower teams with the simplest and most delightful work management experience, and you will play a key role in achieving this vision. We encourage you to apply even if your experience doesn't match every requirement, as we value diverse perspectives and backgrounds.