About Ro
Your telehealth primary care partner for better health
Key Highlights
- Raised $1.0 billion in Series D funding
- Serves millions of patients, including in 98% of primary care deserts
- Nationwide telehealth, lab, and pharmacy services
- Headquartered in Chelsea, New York with 501-1000 employees
Ro is a leading telehealth primary care platform headquartered in Chelsea, New York. Since its founding in 2017, Ro has raised $1.0 billion in funding and serves millions of patients across the United States, including those in 98% of primary care deserts. The company uniquely offers nationwide tele...
π Benefits
Ro offers a comprehensive benefits package including medical, dental, and vision membership, equity for all team members, flexible time off, paid pare...
π Culture
Ro's culture is centered around its mission to provide accessible healthcare through a direct-to-patient model. The company emphasizes a patient-first...
Skills & Technologies
Overview
Ro is hiring an Associate Creative Director, Paid Social to lead creative efforts in Sexual Health, Dermatology, and Fertility. You'll manage a team while driving performance and brand storytelling across paid social campaigns. This role requires a blend of creative leadership and performance marketing skills.
Job Description
Who you are
You have a strong background in creative direction, particularly in paid social campaigns, and you understand how to blend creativity with performance metrics. Your experience includes managing teams of art directors and designers, ensuring that every piece of creative work is visually bold and conversion-driven. You thrive in environments where you can push ads to outperform benchmarks while building a distinctive brand identity. You are familiar with the healthcare industry and understand the nuances of marketing in this space, particularly in sensitive areas like sexual health and fertility.
You possess excellent communication skills, allowing you to collaborate effectively with cross-functional teams, including copywriters and marketing strategists. Your ability to concept and craft compelling narratives ensures that the brand's message resonates with its audience. You are data-driven, using analytics to inform your creative decisions and optimize campaign performance. You are also comfortable with the fast-paced nature of the industry, adapting quickly to changes and new challenges.
Desirable
Experience with celebrity partnerships or influencer marketing would be a plus, as Ro is looking to expand its reach significantly in the coming year. Familiarity with the principles of effective healthcare marketing will help you navigate the unique challenges of this sector. A portfolio showcasing your previous work in paid social campaigns will demonstrate your capability and creativity.
What you'll do
As the Associate Creative Director, Paid Social, you will co-lead the creative strategy for Ro's Sexual Health, Dermatology, and Fertility pillar. Your role will involve managing a team of art directors and designers, guiding them in creating visually compelling and effective advertisements. You will work closely with your copy partner to ensure that the messaging aligns with the brand's voice and objectives. Your hands-on approach will allow you to stay involved in the creative process, from concept development to execution.
You will analyze campaign performance metrics to identify areas for improvement and implement strategies to enhance engagement and conversion rates. Collaborating with other departments, you will ensure that all creative outputs are aligned with Ro's mission of providing effective healthcare solutions. You will also play a key role in expanding the brand's presence through innovative campaigns and potential celebrity partnerships, driving business impact through creative excellence.
What we offer
Ro offers a dynamic work environment where creativity and innovation are encouraged. You will have the opportunity to work on impactful campaigns that directly contribute to the company's mission of improving patient care. The company values collaboration and provides resources to support your professional growth. Competitive compensation and benefits are part of the package, reflecting Ro's commitment to its employees. Join a team that is recognized as a top workplace and make a difference in the healthcare industry.
Interested in this role?
Apply now or save it for later. Get alerts for similar jobs at Ro.
Similar Jobs You Might Like
Based on your interests and this role
Content Director
Darkroom is seeking an Associate Content Director to lead creative strategies for acquisition marketing. You'll develop ad concepts and provide tactical feedback on design and video, focusing on performance frameworks. This role requires deep experience in digital marketing and creative direction.
Creative Director
Headway is seeking a Senior Creative Director to lead their creative team in building a new mental health care system. You'll drive strategic initiatives and connect with audiences to foster meaningful business growth. This role requires a visionary mindset and strong leadership skills.
Creative Director
The Farmerβs Dog is seeking a Creative Director to lead the brand's visual identity and drive emotional connections with dog lovers. This role requires strong leadership and creative excellence to enhance brand presence and business growth.
Creative Director
Ogilvy is seeking a Group Creative Director for Public Relations, Social & Influence to lead innovative campaigns that drive brand impact. This role requires extensive experience in creative leadership and collaboration across various teams.
Creative Director
Apple is seeking an Associate Creative Director for Social to lead the creative direction and visual storytelling for a new social platform. This role requires 8+ years of experience in a senior creative position with a focus on social media content creation.