Head Of Marketing • Lead

Who you are

You have over 10 years of experience in B2C marketing, with a proven track record of managing teams and running high-profile campaigns for leading tech companies. Your strong leadership skills enable you to influence teams and individuals effectively, and you have experience owning a marketing budget. You are fluent with engagement platforms such as Braze, which allows you to leverage data to drive marketing strategies.

You thrive in a rapidly evolving business environment and are adept at developing multi-channel marketing strategies that resonate with consumers. Your ability to define core positioning and target personas will be crucial as you build and grow Stripe's first consumer product and brand, Link. You understand the importance of building awareness, engagement, and preference for consumer products, and you are excited about the opportunity to shape the future of consumer payments.

What you'll do

As the Head of Consumer Marketing, you will set the multi-year marketing strategy for Link, Stripe's one-click checkout product. You will lead a dedicated team of marketers to deploy against this strategy, ensuring that all marketing efforts align with the overall business goals. You will conduct foundational work, including defining core positioning and target personas, which will guide your marketing initiatives.

You will develop full-funnel consumer marketing campaigns across various channels, including paid media, brand activations, out-of-home advertising, lifecycle marketing, and partnerships. Your role will involve launching new consumer features and ensuring that marketing efforts effectively drive consumer engagement and growth.

Collaboration will be key in this role, as you will partner closely with Product, Brand, Growth Marketing, Marketing Operations, Data Science, and User Research teams. You will leverage insights from these collaborations to refine marketing strategies and improve campaign effectiveness.

You will also be responsible for analyzing campaign performance and making data-driven decisions to optimize future marketing efforts. Your ability to adapt to changing market conditions and consumer preferences will be essential in ensuring the success of Link.

What we offer

At Stripe, you will have the opportunity to work with a talented team dedicated to increasing the GDP of the internet. We offer a competitive salary and benefits package, along with the chance to make a significant impact on the future of consumer payments. You will be part of a culture that values innovation, collaboration, and growth, and we encourage you to apply even if your experience doesn't match every requirement. Join us in shaping the future of financial infrastructure and consumer engagement.