Social Media Manager • Senior

Who you are

You have a strong background in social media management, with a proven track record of developing and executing successful social media strategies that drive engagement and brand awareness. Your experience includes working with cross-functional teams to align social media initiatives with broader marketing goals, ensuring a cohesive brand message across all platforms. You are data-driven, using analytics to inform your decisions and optimize performance. You possess excellent communication skills, allowing you to effectively engage with audiences and stakeholders alike. You are passionate about staying ahead of social media trends and leveraging new platforms to enhance brand visibility.

What you'll do

In this role, you will lead the development of Upwork's social media strategy, focusing on elevating the brand's presence and engagement across various platforms. You will collaborate with marketing, design, and content teams to create compelling social media campaigns that resonate with target audiences. You will analyze performance metrics to refine strategies and report on the effectiveness of social media initiatives. Additionally, you will engage with the community, responding to inquiries and fostering relationships with followers to build a loyal online presence. Your role will also involve staying updated on industry trends and competitor activities to ensure Upwork remains a leader in social media engagement.

What we offer

At Upwork, you will be part of a dynamic team that values innovation and creativity. We offer a flexible remote work environment, competitive compensation, and opportunities for professional growth. You will have the chance to make a significant impact on our brand's social media presence and contribute to the overall success of the company.