Content Strategist • Senior

Who you are

You have a strong background in content strategy and analytics, with at least 5 years of experience in the media or entertainment industry. Your expertise lies in developing and executing content strategies that resonate with diverse audiences, ensuring that every piece of content finds its audience. You possess excellent analytical skills, enabling you to derive insights from data to inform content decisions and enhance viewer engagement. You are a collaborative leader who thrives in a fast-paced environment, working closely with cross-functional teams to drive content initiatives.

You are passionate about the evolving landscape of digital content and have a keen understanding of viewer preferences and trends. Your ability to think creatively and strategically allows you to push the boundaries of traditional content delivery, integrating innovative features that enhance the viewer experience. You are adept at using analytics tools to measure content performance and make data-driven decisions that optimize engagement and satisfaction.

What you'll do

In this role, you will lead the content strategy for JioCinema, focusing on both entertainment and sports content. You will collaborate with various teams to develop engaging content that aligns with the platform's vision of providing an immersive viewing experience. Your responsibilities will include analyzing viewer data to identify trends and preferences, which will inform content creation and curation strategies. You will also oversee the implementation of interactive features that enhance user engagement and satisfaction.

You will work closely with the marketing team to promote new content and drive user acquisition, ensuring that JioCinema remains a top choice for viewers. Additionally, you will monitor industry trends and competitor strategies to keep JioCinema at the forefront of the digital entertainment landscape. Your leadership will be crucial in fostering a culture of innovation and collaboration within the content team, empowering team members to contribute their ideas and insights.

What we offer

Viacom18 offers a dynamic work environment where creativity and innovation are encouraged. You will have the opportunity to work on exciting projects that shape the future of digital entertainment in India. We provide competitive compensation and benefits, along with opportunities for professional growth and development. Join us in our mission to redefine the entertainment experience for millions of viewers across the country.