About Vonage
Simplifying enterprise communication with flexible APIs
Key Highlights
- Headquartered in Holmdel, NJ with 1000+ employees
- $372 million raised in Series D funding
- Unified communications platform integrating voice, messaging, video, and data
- Acquired by Ericsson, expanding into wireless communications
Vonage, headquartered in Holmdel, NJ, is a leading provider of cloud-based communications APIs, enabling enterprises to streamline their communication processes. With over 1000 employees and $372 million raised in Series D funding, Vonage serves a diverse clientele, including businesses seeking to i...
🎁 Benefits
Vonage offers a comprehensive benefits package including maternity and paternity leave, tuition reimbursement, a retirement plan, and medical, dental,...
🌟 Culture
At Vonage, the focus is on simplifying business communication through a user-friendly platform that integrates various communication tools. The cultur...
Brand Marketer • Senior
Overview
Vonage is seeking a Senior Brand Naming Strategist to lead the naming process for new products and features. You'll collaborate with various stakeholders to establish a consistent naming architecture. This role requires strong interpersonal skills and a strategic mindset.
Job Description
Who you are
You have a strong background in brand strategy and naming, ideally with 5+ years of experience in a similar role. Your passion for language drives your ability to create impactful names that resonate with target audiences. You possess excellent interpersonal skills, allowing you to collaborate effectively with stakeholders across various business units. Your business acumen enables you to understand how naming can influence product success and brand identity. You are proactive and solutions-oriented, always looking for ways to enhance the naming process and ensure clarity in brand messaging. You thrive in a creative environment and enjoy working with teams to develop innovative marketing strategies.
Desirable
Experience in cloud communications or technology sectors is a plus. Familiarity with marketing strategies and data-driven decision-making will enhance your contributions to the team. A background in creative ideation and brand governance will help you excel in this role.
What you'll do
In this role, you will lead the naming process for new products, features, and internal initiatives from creative ideation to final approval. You will develop and maintain a clear naming architecture that reflects brand hierarchy and product relationships, ensuring go-to-market clarity. Collaborating closely with cross-functional teams, you will gather insights and feedback to refine naming strategies. You will also establish governance for naming conventions across the organization, ensuring consistency and alignment with brand values. Your role will involve presenting naming proposals to stakeholders and facilitating discussions to reach consensus. You will monitor industry trends and competitor naming strategies to inform your approach and keep Vonage at the forefront of brand innovation.
What we offer
At Vonage, we foster a creative and collaborative work environment where your contributions will directly impact our brand's success. You will have the opportunity to work with a talented team dedicated to producing high-quality marketing assets. We encourage you to apply even if your experience doesn't match every requirement, as we value diverse perspectives and backgrounds. Join us in our mission to innovate cloud communications and help businesses thrive worldwide.
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