About Vonage
Simplifying enterprise communication with flexible APIs
Key Highlights
- Headquartered in Holmdel, NJ with 1000+ employees
- $372 million raised in Series D funding
- Unified communications platform integrating voice, messaging, video, and data
- Acquired by Ericsson, expanding into wireless communications
Vonage, headquartered in Holmdel, NJ, is a leading provider of cloud-based communications APIs, enabling enterprises to streamline their communication processes. With over 1000 employees and $372 million raised in Series D funding, Vonage serves a diverse clientele, including businesses seeking to i...
π Benefits
Vonage offers a comprehensive benefits package including maternity and paternity leave, tuition reimbursement, a retirement plan, and medical, dental,...
π Culture
At Vonage, the focus is on simplifying business communication through a user-friendly platform that integrates various communication tools. The cultur...
Skills & Technologies
Overview
Vonage is hiring a Demand Generation Paid Media Specialist to manage and optimize digital programs that drive qualified pipeline and accelerate revenue growth. You'll work with Google Ads, Google Analytics, and various marketing tactics to convert prospects into opportunities. This role requires experience in demand generation and digital marketing.
Job Description
Who you are
You have a strong background in demand generation and digital marketing, with a focus on managing and optimizing middle- and bottom-of-funnel campaigns. Your experience includes working with various digital channels and partner programs to convert prospects into marketing qualified leads (MQLs) and opportunities. You are skilled in analyzing campaign performance and using data to drive decisions, ensuring alignment with sales goals.
You possess expertise in managing tactics such as Comparison Shopping Engines (CSE), Affiliate Partnerships, and Cost-per-Lead (CPL) programs. Your ability to track and analyze full-funnel impact allows you to measure performance from lead capture through to closed-won revenue. You are comfortable developing comprehensive reporting and dashboards to communicate campaign performance and lead quality.
What you'll do
In this role, you will own and optimize middle- and bottom-of-funnel campaigns across digital channels, focusing on converting prospects into MQLs and opportunities. You will manage and optimize CSE and CPL programs, including vendor management, campaign trafficking, execution, and budget optimization. Your responsibilities will also include executing core BOFU digital tactics, such as content syndication, retargeting, and sponsored content placements.
You will track and analyze the full-funnel impact of your campaigns, measuring performance metrics like lead capture, MQL conversion rates, and pipeline contribution. Developing and maintaining comprehensive reporting and dashboards will be essential to communicate the effectiveness of your marketing efforts. You will partner closely with sales teams to ensure high-quality leads and opportunities are delivered against business goals.
What we offer
At Vonage, you will be part of a team that is dedicated to innovating cloud communications for businesses worldwide. We offer a collaborative work environment where your contributions will directly impact our growth and success. You will have opportunities for professional development and growth within the company, as well as access to resources that support your career advancement. Join us and help shape the future of communication technology.
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