About Wealthfront
Automated investment management for everyone
Key Highlights
- Over $50B in assets under management
- Achieved Unicorn status in September 2022
- Preparing for IPO with a valuation of up to $2.05B
- Headquartered in Palo Alto, CA with 201-500 employees
Wealthfront is a fintech company headquartered in Palo Alto, CA, specializing in automated investment management and financial planning. With over $50 billion in assets under management, Wealthfront serves a growing client base and achieved Unicorn status in September 2022. The company is diversifyi...
🎁 Benefits
Wealthfront offers a comprehensive benefits package including flexible working hours, 16 weeks of paid parental leave, and a monthly wellness reimburs...
🌟 Culture
Wealthfront's culture emphasizes a customer-centric approach, focusing on simplifying financial management through automation. The company fosters a s...
Marketing Operations • Senior
Skills & Technologies
Overview
Wealthfront is hiring a Senior Marketing Technology Manager to lead the marketing technology team and enhance client communication. You'll manage the marketing tech stack and drive lead conversion and client engagement. This role requires strong project management skills and a deep understanding of the marketing technology ecosystem.
Job Description
Who you are
You have a strong understanding of the marketing technology ecosystem and possess project management experience that enables you to effectively scale marketing efforts. With a passion for technology, you are eager to own Wealthfront's marketing tech stack and ensure it meets the needs of various marketing functions. Your experience in lifecycle marketing will help inform the roadmap for lead conversion, client growth, engagement, and retention.
You thrive in collaborative environments and enjoy solving complex challenges related to marketing tools and processes. Your analytical mindset allows you to leverage marketing technology to create personalized experiences for clients, and you are committed to increasing the cadence of experimentation and learning within the team.
What you'll do
As the Senior Marketing Technology Manager, you will lead the marketing technology team at Wealthfront, overseeing the tools and processes that facilitate communication with clients. You will be responsible for managing the marketing automation platform and ensuring that it aligns with the objectives of the marketing function. Your role will involve collaborating with various teams to identify the necessary tools and processes to support marketers across different lines of business at scale.
You will drive initiatives aimed at enhancing lead conversion and client engagement, utilizing your expertise to inform the lifecycle marketing roadmap. Your focus will be on increasing the effectiveness of marketing efforts through data-driven decision-making and experimentation. You will also work closely with stakeholders to ensure that the marketing technology stack is optimized for performance and user experience.
What we offer
Wealthfront provides a dynamic work environment where you can make a significant impact on the marketing technology landscape. You will have the opportunity to work with a talented team dedicated to achieving marketing excellence. We encourage you to apply even if your experience doesn't match every requirement, as we value diverse perspectives and backgrounds. Join us in transforming how we communicate with our clients and drive growth at Wealthfront.
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