Email Marketing Manager • Senior

Who you are

You have extensive experience in email marketing, with a proven track record of developing and executing successful email campaigns that drive engagement and conversions. Your creativity shines through in your ability to craft compelling email content that resonates with diverse audiences. You thrive at the intersection of creativity and data, leveraging analytics to inform your strategies and continuously improve performance. You are skilled in personalization and segmentation, using customer data to create targeted campaigns that nurture leads and retain customers. Your collaborative spirit allows you to work effectively with marketing, operations, and product growth teams to develop segmentation strategies and optimize automation workflows. You are eager to experiment with new ideas and approaches, always looking for ways to enhance the email marketing program.

What you'll do

In this role, you will own the email marketing strategy for Wistia, developing a comprehensive plan that supports both customer acquisition and retention. You will be responsible for crafting thoughtful email campaigns that engage users and drive meaningful business results. Your role will involve leveraging customer data to create highly personalized and targeted email audiences, ensuring that the right message reaches the right people at the right time. You will collaborate closely with other teams to develop segmentation strategies and optimize automation workflows, ensuring that the email program is efficient and effective. You will continuously test and refine your strategies, using data analysis to maximize performance and drive engagement. Your work will play a key role in onboarding new users, communicating product updates, and providing valuable resources to help users on their video marketing journey. You will also monitor and report on the performance of email campaigns, using insights to inform future strategies and initiatives.

What we offer

Wistia provides a supportive and inclusive work environment where creativity and innovation are encouraged. You will have the opportunity to make a measurable impact on the company's email marketing efforts and contribute to the overall success of the organization. We offer competitive compensation and benefits, along with opportunities for professional growth and development. Join us in our mission to help businesses succeed in their video marketing endeavors.