Analytics Engineer • Senior

Who you are

You have a strong background in analytics, with at least 5 years of experience in a similar role, ideally within the media or marketing sector. Your expertise in data analysis and interpretation allows you to derive actionable insights that drive business decisions. You are proficient in using various analytics tools and platforms, and you understand the importance of data in shaping marketing strategies. You possess excellent communication skills, enabling you to present complex data findings in a clear and concise manner to stakeholders at all levels.

You thrive in collaborative environments and enjoy working with cross-functional teams to achieve common goals. Your ability to think critically and solve problems creatively sets you apart. You are passionate about leveraging data to enhance client outcomes and improve overall performance. You are also committed to continuous learning and staying updated with the latest trends in analytics and marketing.

Desirable

Experience with advanced analytics techniques, such as predictive modeling or machine learning, would be a plus. Familiarity with AI technologies and their application in marketing analytics can enhance your candidacy. A background in project management or team leadership is also beneficial, as you may be required to oversee projects and mentor junior analysts.

What you'll do

In this role, you will lead the analytics team at WPP Media, focusing on delivering insights that inform marketing strategies for high-profile clients. You will be responsible for developing and implementing analytics frameworks that measure campaign effectiveness and optimize media spend. Collaborating closely with creative and media planning teams, you will ensure that data-driven insights are integrated into all aspects of campaign development.

You will analyze large datasets to identify trends and patterns, providing actionable recommendations to enhance client performance. Your role will involve presenting findings to clients and internal stakeholders, translating complex data into understandable insights that drive decision-making. You will also work on enhancing the analytics capabilities of the team, exploring new tools and methodologies to improve efficiency and effectiveness.

Additionally, you will mentor junior analysts, fostering a culture of learning and development within the team. You will be expected to stay abreast of industry trends and innovations in analytics, ensuring that WPP Media remains at the forefront of data-driven marketing.

What we offer

WPP offers a dynamic work environment where creativity and innovation are encouraged. You will have the opportunity to work with some of the biggest brands in the world, contributing to impactful marketing campaigns. The company is committed to professional development, providing resources and support for continuous learning. You will also enjoy a competitive salary and benefits package, along with a culture that values diversity and inclusion.