Content Strategist • Lead

Who you are

You have a proven track record in content strategy and management, with extensive experience in shaping narratives that resonate with audiences. Your strong editorial skills allow you to write and edit compelling content that aligns with brand objectives. You are comfortable using AI-enabled workflows to enhance content production and distribution, ensuring scalability and efficiency in your processes.

You possess excellent collaboration skills, working closely with marketing and strategy teams to translate insights into actionable content that challenges conventions. Your ability to take thoughtful risks and push creative boundaries is complemented by sound judgment and a sharp point of view, which you apply to elevate the agency's brand.

With a focus on inclusivity and team dynamics, you thrive in a remote-first culture, valuing work-life balance and fostering a supportive environment for your colleagues. You are committed to continuous learning and growth, both for yourself and your team, and you encourage others to do the same.

Desirable

Experience with content management systems and analytics tools is a plus, as is familiarity with SEO best practices. A background in digital marketing or agency work will help you navigate the fast-paced environment at Wpromote.

What you'll do

As the Director, Content, you will own the content function from concept to impact, ensuring that all content produced aligns with Wpromote's strategic goals. You will lead the development of content strategies that articulate the agency's point of view and differentiate the brand in a competitive landscape. Your hands-on approach will involve writing, editing, and setting the editorial bar for all content initiatives.

You will collaborate with various teams to create content that drives user engagement and brand loyalty. This includes overseeing the production of articles, social media posts, and other marketing materials that reflect the agency's voice and values. You will also analyze performance metrics to refine content strategies and ensure that they meet the needs of the target audience.

In this role, you will mentor and guide team members, fostering a culture of creativity and innovation. You will be responsible for establishing best practices in content creation and distribution, leveraging data-driven insights to inform your decisions. Your leadership will help shape the future of Wpromote's content strategy, positioning the agency as a thought leader in the industry.

What we offer

Wpromote offers a remote-first culture that prioritizes work-life balance and employee well-being. As a recognized Best Place to Work, we are committed to building an inclusive environment where everyone can thrive. You will have access to professional development opportunities and resources to support your career growth. Join us in pushing the boundaries of what's possible in marketing and making a meaningful impact in the industry.