Empowering data-driven decisions for 50 years
Minitab, headquartered in State College, Pennsylvania, has been a leader in data analysis for nearly 50 years, providing tools like Minitab Statistical Software, Minitab Engage, and Minitab Workspace. With thousands of customers globally, including organizations in healthcare and manufacturing, Mini...
Minitab offers competitive salaries, equity options, a generous PTO policy, and flexible remote work arrangements to support work-life balance....
Minitab fosters a culture of data-driven decision-making and continuous improvement, emphasizing collaboration and the application of statistical meth...
Minitab • München, Bayern, Germany
Minitab is hiring a Marketing Specialist to drive growth in the DACH region through demand generation and customer engagement. You'll collaborate with global marketing and sales teams to implement data-driven campaigns. This role requires strong skills in digital marketing and content creation.
You are a collaborative and entrepreneurial marketing professional who thrives on creating real business impact. With a strong focus on data-driven strategies, you understand how to leverage insights to drive demand generation and customer retention. You have experience working closely with cross-functional teams, including global marketing, regional sales, and customer success, to execute integrated marketing plans that align with both local and global objectives.
Your ability to develop and implement multi-channel campaigns is complemented by your proficiency in digital advertising, content marketing, and social media strategies. You are adept at using data and automation tools to optimize performance and track ROI, ensuring that every marketing initiative contributes to the overall success of the organization. You embrace an entrepreneurial mindset, always looking for new opportunities and innovative approaches to enhance marketing effectiveness.
In this role, you will be responsible for developing and executing integrated marketing plans tailored for the DACH region, ensuring alignment with global and EMEA goals. You will collaborate with various departments to conduct campaigns that generate qualified leads and accelerate the sales pipeline. Your focus will be on driving demand generation through multi-channel campaigns, including digital advertising, webinars, events, and social media.
You will act as a regional marketing ambassador, adapting global brand strategies to resonate with local markets. Your responsibilities will include analyzing campaign performance data to refine strategies and improve outcomes. You will also engage with customers to understand their needs and ensure that marketing efforts are aligned with delivering value. This position offers you the chance to shape Minitab's future in the DACH region while enjoying the benefits of a competitive salary and hybrid work flexibility.
Minitab provides a competitive salary and comprehensive benefits, along with the flexibility to work in a hybrid environment. You will have the opportunity to make a significant impact on the company's growth in the DACH region, working directly from the heart of Munich. We encourage you to apply even if your experience doesn't match every requirement, as we value diverse perspectives and backgrounds.
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