Connecting clients to therapists who accept insurance
Headway is a mental healthcare marketplace that connects clients with therapists who accept insurance, addressing the accessibility and affordability of mental health services. With over 600,000 appointments facilitated each month, Headway operates across 16 states and the District of Columbia, back...
Employees enjoy competitive salaries, equity options, generous PTO policies, and flexible remote work arrangements, fostering a supportive work-life b...
Headway's culture is centered around making mental healthcare accessible and affordable, with a strong focus on innovation and community impact. The c...
Headway • Remote
Headway is seeking a Senior Manager, Paid Marketing to lead and scale their paid media programs for a B2B audience. You'll work with Google Ads, Facebook Ads, and Google Analytics to drive demand and customer acquisition. This role requires significant experience in paid marketing strategies.
You have 5+ years of experience in paid marketing, particularly in managing and scaling paid media programs for B2B audiences. Your expertise includes SEM, paid social, and other digital channels, allowing you to drive demand and customer acquisition effectively. You possess strong analytical skills and are comfortable using tools like Google Analytics and Facebook Ads to measure and optimize campaign performance.
You are a natural leader who enjoys mentoring and managing a team. You thrive in fast-paced environments and are passionate about using data to inform marketing strategies. Your ability to collaborate with cross-functional teams, including product and sales, ensures that marketing efforts align with overall business goals.
Experience in the healthcare or technology sectors is a plus, as is familiarity with the mental health landscape. You are adept at A/B testing and can leverage insights to refine marketing strategies continuously. Your strong communication skills enable you to articulate marketing strategies and results to stakeholders effectively.
In this role, you will own the strategy and execution of paid marketing initiatives, focusing on channels such as SEM and paid social. You will develop and implement campaigns that drive demand for Headway's services, ensuring that marketing efforts resonate with the target audience. Your responsibilities will include analyzing campaign performance, optimizing budgets, and reporting on key metrics to stakeholders.
You will lead a team of paid media specialists, providing guidance and mentorship to help them grow in their roles. Collaborating closely with the product and sales teams, you will ensure that marketing strategies align with business objectives and effectively communicate the value of Headway's offerings to potential customers.
Headway offers a dynamic work environment where you can make a meaningful impact on mental healthcare. We provide competitive compensation and benefits, including opportunities for professional development and growth within the company. Join us in our mission to transform mental health care and make it accessible to everyone.
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