
Your all-in-one personal finance platform
SoFi, headquartered in The East Cut, San Francisco, CA, is a leading provider of mobile and online personal finance services. With over 1,000 employees, SoFi offers a comprehensive suite of products including bank accounts, loans, mortgages, and investment opportunities. The company has raised $2.7 ...
SoFi provides a range of benefits including flexible time off, paid parental leave, and a monthly contribution of up to $200 towards student loan repa...
SoFi's culture is centered around financial empowerment, aiming to provide a one-stop solution for all personal finance needs. The company's focus on ...

SoFi • CA - San Francisco; WA - Seattle; NY - New York
SoFi is hiring a Director of Product Design to lead the PALS team, focusing on user-friendly experiences across diverse product lines. This role requires strong leadership and design expertise.
You have a proven track record in product design leadership, with experience overseeing design teams and driving user-centric design processes. Your background includes a deep understanding of user experience principles and the ability to translate complex business needs into intuitive design solutions. You thrive in collaborative environments, working closely with cross-functional teams to ensure that design aligns with business objectives and user needs.
You possess strong communication skills, enabling you to articulate design concepts and strategies effectively to stakeholders at all levels. Your leadership style fosters creativity and innovation within your team, encouraging designers to push boundaries while maintaining a focus on user satisfaction. You are adept at managing multiple projects simultaneously, ensuring that deadlines are met without compromising quality.
As the Director of Product Design for the PALS team, you will oversee the entire design lifecycle for four distinct product lines: Protect, At Work, Lantern, and Small Business. Your role will involve setting the design vision and strategy, ensuring that all products deliver exceptional user experiences that drive engagement and growth. You will lead a team of designers, providing mentorship and guidance to help them develop their skills and advance their careers.
You will collaborate closely with product managers, engineers, and other stakeholders to define product requirements and ensure that design solutions are feasible and aligned with technical capabilities. Your responsibilities will include conducting user research, analyzing user feedback, and iterating on designs based on insights gathered from real users. You will also be responsible for establishing design standards and best practices, ensuring consistency across all product lines.
In this role, you will play a key part in shaping the future of SoFi's product offerings, driving significant growth and profitability across the PALS verticals. You will be instrumental in fostering a culture of design excellence within the organization, advocating for user-centered design principles and championing the importance of design in achieving business objectives.
At SoFi, we are committed to investing in our employees and providing a supportive work environment. We offer competitive compensation packages, including benefits that promote work-life balance and professional development opportunities. Join us in shaping the future of personal finance and making a meaningful impact on the lives of our members.
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