Marketing Manager • Senior

Who you are

You have over 5 years of experience in marketing, particularly in managing campaigns that resonate with diverse audiences. Your strategic mindset allows you to translate consumer insights into actionable marketing strategies that drive brand equity and customer engagement. You possess strong storytelling instincts, enabling you to craft compelling narratives that connect with customers on a personal level. Your business acumen helps you manage budgets effectively, ensuring that every investment yields measurable results. You are a cross-functional influencer, adept at collaborating with various teams to achieve common goals. Your experience in the financial sector, particularly in digital payments, gives you a unique perspective on customer needs and market trends.

Desirable

Experience in the payments industry or with financial brands is a plus. Familiarity with media planning and consumer insights will enhance your ability to lead marketing strategies effectively. A background in data analysis and proficiency in tools like Google Analytics will help you optimize campaigns for better ROI.

What you'll do

In this role, you will lead the Consumer Insights and Research agenda, acting as the main point of contact with Amazon’s Central Consumer Insights team in Florida. You will translate data into actionable marketing and product strategies that resonate with Mexican customers. You will own brand equity and positioning for Amazon Payments Mexico, managing agency relationships and overseeing the creative strategy for campaigns across various media, including TV, digital, and social platforms. Your responsibilities will include developing and executing media strategies that enhance brand awareness, consideration, and trial phases, ensuring that all campaigns reflect a deep understanding of the local market. You will also manage the full marketing budget, ensuring that every peso invested delivers measurable business impact. Your role will require you to inspire internal and external teams, translating insights into creative actions that drive results.

What we offer

At Amazon, we offer a dynamic work environment where innovation thrives. You will have the opportunity to work with a talented team dedicated to making digital payments more accessible and inclusive. We provide competitive compensation and benefits, along with opportunities for professional growth and development. You will be part of a mission-driven organization that values diversity and inclusion, encouraging you to bring your unique perspective to the table. We believe in empowering our employees to make a difference, and we support your career aspirations through various training and mentorship programs.