Senior Marketing Manager • Senior

Who you are

You have over 6 years of professional marketing experience, ideally in a fast-paced environment where you've successfully built and executed marketing strategies from the ground up. Your expertise lies in developing promotional and event marketing initiatives that drive customer engagement and awareness, both on and off Amazon. You are skilled in using data and metrics to inform your decisions, ensuring that your marketing efforts are not only creative but also effective in achieving business goals.

You are proficient in Excel and Tableau, utilizing these tools for data manipulation, creating charts, and analyzing performance metrics. Your experience extends to using SQL or other analytical tools for conducting data analysis, allowing you to derive insights that inform your marketing strategies. You understand customer segmentation, profiling, and targeting, which enables you to tailor your campaigns for maximum impact.

Collaboration is key in your approach, as you work extensively with Legal, PR, Public Policy, Product, Sales, and leadership teams to ensure seamless execution of marketing initiatives. You thrive in cross-functional environments, where your ability to communicate effectively and build relationships helps drive successful outcomes.

Desirable

Experience leading go-to-market strategies for consumer software or hardware product launches is a plus, as is familiarity with incentive programs and seasonal promotions. Your innovative mindset allows you to build scalable marketing frameworks and engagement programs that support business growth, and you are always looking for ways to optimize performance through data-driven insights.

What you'll do

In this role, you will lead the development and execution of comprehensive promotional and event marketing strategies for Amazon Furusato. Your primary focus will be to create multiple entry points for customer engagement, driving awareness of the Hometown Tax Program. You will manage end-to-end campaign processes, including incentive programs and seasonal promotions, ensuring that all marketing communications are aligned with the overall strategy.

You will collaborate closely with various teams, including Legal, PR, and Product, to ensure that all marketing initiatives are executed seamlessly. Your analytical skills will come into play as you build frameworks for measuring the success of your campaigns, using data to drive continuous improvement and optimization.

You will also be responsible for leading cross-functional marketing programs, ensuring that all stakeholders are aligned and that the campaigns are executed on time and within budget. Your ability to analyze performance metrics will be crucial in refining strategies and maximizing the impact of your marketing efforts.

What we offer

At Amazon, we foster an inclusive culture that empowers our employees to deliver the best results for our customers. You will have the opportunity to work in a dynamic environment where your contributions will directly impact the success of our marketing initiatives. We encourage you to apply even if your experience doesn't match every requirement, as we value diverse perspectives and backgrounds.

Join us at Amazon Furusato and be part of a team that is dedicated to driving growth and engagement through innovative marketing strategies. You will have access to resources and support that will help you succeed in your role and advance your career within the company.