Product Marketing Manager • Senior

Who you are

You have 5+ years of experience in product marketing, particularly in technology or health sectors — you've successfully launched marketing initiatives that resonate with enterprise customers and drive engagement. Your ability to collaborate with cross-functional teams, including Product, Design, and Business Development, sets you apart as a leader in your field.

You are known for your analytical mindset and your passion for measuring results and ROI — prioritizing sustainable growth over short-term gains is your mantra. You thrive in fast-paced environments and are comfortable with ambiguity, always looking for innovative ways to scale marketing efforts.

Your creativity shines through in your ability to initiate and launch effective marketing partnerships and programs — you are a vocal thought leader who is excited about innovation and the potential of technology in health and wellness. You have a knack for experimenting with new approaches and identifying opportunities that others might overlook.

You possess strong relationship management skills, allowing you to build trust and rapport with enterprise customers — your communication skills enable you to articulate complex ideas clearly and persuasively, ensuring alignment across teams.

Desirable

Experience in the health and wellness industry is a plus, as is familiarity with voice technology and its applications in enterprise settings. A background in data-driven marketing and proficiency in tools like Google Analytics will enhance your ability to drive impactful campaigns.

What you'll do

In this role, you will lead the development and execution of go-to-market plans for new product experiences in collaboration with third-party brands — your strategic vision will guide the launch of innovative features on Alexa+. You will define and launch high-impact, integrated marketing campaigns that drive growth and engagement, working closely with cross-functional teams to ensure alignment and success.

You will analyze market trends and customer feedback to refine marketing strategies and improve product positioning — your insights will be crucial in shaping the future of Alexa in the health and wellness space. Collaborating with Product and Design teams, you will ensure that marketing initiatives are not only creative but also aligned with customer needs and business objectives.

Your role will involve measuring the effectiveness of marketing campaigns and adjusting strategies based on performance data — you will be responsible for reporting on key metrics and demonstrating the ROI of marketing efforts to stakeholders. You will also mentor junior team members, sharing your expertise and fostering a culture of continuous improvement within the marketing team.

What we offer

Amazon provides a competitive salary range of $142,800.00 - $193,200.00 USD annually, along with comprehensive benefits including health insurance, 401(k) matching, and generous paid time off. You will have the opportunity to work in a collaborative environment that values innovation and creativity, contributing to projects that impact millions of customers.

Join us at Amazon and be part of a team that is shaping the future of technology in health and wellness — your contributions will help drive meaningful change and improve customer experiences through Alexa+. We encourage you to apply even if your experience doesn't match every requirement, as we value diverse perspectives and backgrounds.