Solutions Marketing Lead • Senior

Who you are

You have a proven track record in marketing, particularly in solutions marketing, with a focus on supply chain or related fields. Your experience includes developing and executing marketing strategies that resonate with buyers and drive engagement. You are adept at advocating for the buyer internally and ensuring that the messaging aligns with market needs. You possess strong analytical skills, enabling you to report on program effectiveness against pipeline and revenue goals. You thrive in collaborative environments and understand the importance of teamwork in achieving marketing objectives. You are committed to excellence and hold yourself accountable to high standards in all your work.

What you'll do

In this role, you will define and own the messaging and marketing strategy for Appian's Supply Chain solutions. You will collaborate with various marketing teams to create and execute comprehensive marketing plans that effectively position Appian in a competitive market. Your responsibilities will include enabling sales and marketing teams on differentiated positioning and delivering thought leadership that resonates with our buyers. You will also be tasked with reporting on the effectiveness of marketing programs, ensuring alignment with pipeline and revenue goals. Your role will require you to be in the office five days a week to foster a culture of collaboration and shared ideas.

What we offer

At Appian, we offer a culture built on collaboration and excellence. You will be part of a passionate team dedicated to achieving hard things together. We believe in providing our employees with the tools and support they need to succeed, including opportunities for professional development and growth. Our headquarters in McLean, VA, is designed to encourage teamwork and innovation, ensuring that you have the best environment to thrive in your role.