Solutions Marketing Lead • Senior

Who you are

You have a proven track record in solutions marketing, particularly within the finance sector, and possess a deep understanding of market dynamics and buyer behavior. Your experience includes developing and executing successful marketing strategies that resonate with target audiences, showcasing your ability to advocate for buyers internally while effectively positioning products externally. You thrive in collaborative environments and are committed to achieving high standards of excellence in all your endeavors.

You are skilled in creating compelling messaging that highlights the unique value propositions of products, enabling sales and marketing teams to effectively communicate these benefits to potential customers. Your analytical mindset allows you to measure the effectiveness of marketing programs against pipeline and revenue goals, ensuring that your strategies are data-driven and results-oriented. You are comfortable working in a fast-paced environment and can adapt to changing market conditions while maintaining focus on long-term objectives.

What you'll do

In this role, you will define and implement the marketing strategy for Appian's finance solutions, ensuring that messaging aligns with the needs of buyers and the competitive landscape. You will collaborate closely with sales and marketing teams to enable them with the tools and knowledge necessary to effectively communicate product positioning. Your responsibilities will include delivering thought leadership content that resonates with buyers, creating holistic marketing plans that encompass various channels, and reporting on the effectiveness of these programs.

You will be expected to engage with cross-functional teams to foster a culture of collaboration and innovation, driving initiatives that enhance the overall marketing strategy. Your role will also involve monitoring market trends and competitor activities to inform strategic decisions and maintain Appian's competitive edge in the finance sector. You will be a key player in shaping the narrative around Appian's offerings, ensuring that the messaging is clear, compelling, and aligned with the company's values of intensity and excellence.

What we offer

Appian offers a dynamic work environment where collaboration and teamwork are highly valued. You will have the opportunity to work alongside a passionate team dedicated to achieving ambitious goals. The company promotes a culture of in-person collaboration, believing that it enhances creativity and innovation. As a Senior Solutions Marketing Lead, you will play a crucial role in positioning Appian for success in a competitive market, contributing to the company's mission of delivering high-quality solutions to its clients.