Senior Product Manager • Senior

Who you are

You have a strong background in product management with a focus on advertising technology and performance marketing — your experience includes working closely with data scientists and campaign managers to drive campaign success. You are data-driven and collaborative, with a knack for analyzing market trends and competitor strategies to identify optimization opportunities. Your proficiency in both English and Mandarin allows you to communicate effectively across technical and non-technical audiences.

You are passionate about machine learning applications and have experience running large-scale A/B testing experiments — you understand how to interpret data signals that drive performance and can shape optimization strategies based on real-time insights. Your familiarity with digital advertising campaign operations, media buying, or performance optimization, especially within RTB environments, is a strong asset. You thrive in environments where data-informed decision-making is key to improving outcomes.

What you'll do

As a Senior RTB Product Manager at Appier, you will partner with data scientists and campaign managers to enhance RTB model and algorithm performance. You will analyze competitor strategies and market trends to identify optimization opportunities that can significantly improve campaign outcomes. Your role will involve designing and evaluating A/B experiments at scale, utilizing billions of ad requests daily to derive actionable insights.

You will drive data-informed decision-making processes, ensuring that your team leverages the latest industry trends and real-time data to optimize advertising strategies. Collaborating closely with cross-functional teams, you will shape the direction of RTB campaign performance and contribute to the overall success of Appier's mission to democratize AI.

What we offer

At Appier, you will be part of a dynamic team that is dedicated to turning AI into ROI. We offer a collaborative work environment where your contributions will directly impact our clients' success. You will have the opportunity to work with cutting-edge technology and be at the forefront of innovation in the advertising technology space. We encourage you to apply even if your experience doesn't match every requirement, as we value diverse perspectives and backgrounds.