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- Market cap of $3 trillion as of 2022
- Over 1 billion active devices worldwide
- Comprehensive medical plans including mental healthcare
- Paid parental leave and gradual return-to-work program
Apple Inc. (NASDAQ: AAPL), headquartered in Cupertino, CA, is the world's most valuable company with a market capitalization of $3 trillion as of 2022. Known for its iconic products such as the iPhone, iPad, and Mac, Apple serves over 1 billion active devices globally. The company has a strong commi...
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Apple offers comprehensive medical plans covering physical and mental healthcare, paid parental leave, and a gradual return-to-work program. Employees...
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Apple's culture emphasizes an obsessive focus on user experience and consumer privacy, setting it apart from competitors. The company promotes inclusi...
Marketing Lead • Senior
Apple • Culver City - On-Site
Overview
Apple is seeking a Marketing Lead for F1 on Apple TV to drive the go-to-market strategy and execution. You'll work on comprehensive campaign planning and collaborate with cross-functional teams. This role requires 10+ years of relevant sports marketing experience.
Job Description
Who you are
You are an experienced marketing leader with over 10 years of relevant sports marketing experience, ideally in consulting and consumer marketing across media and entertainment. You have a strategic mindset and a deep understanding of the global sports and streaming landscape, allowing you to connect storytelling to measurable outcomes. Your entrepreneurial spirit inspires collaboration and drives innovative marketing strategies that resonate with diverse audiences.
You thrive in fast-paced environments and are adept at leading comprehensive, season-long campaign planning. You understand the nuances of building cultural relevance and maximizing awareness, ensuring that F1 on Apple TV captures the attention of fans across multiple touchpoints. Your ability to inspire and connect with cross-functional teams is key to delivering integrated, world-class marketing initiatives.
What you'll do
In this role, you will lead the end-to-end go-to-market marketing strategy for F1 on Apple TV, driving execution that builds cultural relevance and maximizes awareness. You will shape how F1 shows up for fans, leveraging partnerships with leagues, drivers, and creators to create impactful marketing moments. Your responsibilities will include overseeing campaign planning from launch to finale, ensuring that each initiative delivers meaningful marketing impact.
You will collaborate closely with various teams across Apple, blending creativity with measurable business results. Your strategic insights will guide the development of experiential activations and tentpole moments that enhance F1's presence both inside and outside the Apple ecosystem. You will also be responsible for analyzing campaign performance and adjusting strategies to optimize results.
What we offer
At Apple, you will be part of a diverse team that is committed to innovation and excellence. We offer a collaborative work environment where your ideas can flourish and make a real impact. You will have the opportunity to work on exciting projects that shape the future of sports marketing and streaming. Join us in our mission to leave the world better than we found it.
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