Marketing Analyst

Who you are

You have a strong analytical mindset and a passion for the cryptocurrency industry — your experience in marketing analysis has equipped you with the ability to interpret complex data and derive actionable insights. You understand the nuances of digital marketing and how to leverage data to drive user engagement and acquisition.

Your background includes working with cross-functional teams, where you've collaborated with marketing, product, and engineering to align strategies and optimize campaigns. You are comfortable using various analytics tools to track performance metrics and assess the effectiveness of marketing initiatives.

What you'll do

As a Marketing Business Analyst at Binance, you will be responsible for analyzing market trends and user behavior to inform marketing strategies. You will work closely with the marketing team to develop data-driven insights that enhance user acquisition and retention efforts. Your role will involve creating reports and dashboards that visualize key performance indicators, allowing the team to make informed decisions.

You will also conduct competitive analysis to identify opportunities for growth and differentiation in the market. Collaborating with product and engineering teams, you will help ensure that marketing initiatives align with product offerings and user needs. Your insights will play a crucial role in shaping the overall marketing strategy and driving the success of Binance's offerings.

What we offer

At Binance, you will be part of a leading global blockchain ecosystem, working with a diverse team dedicated to advancing the freedom of money and improving financial access worldwide. We offer a dynamic work environment where innovation is encouraged, and your contributions will have a direct impact on the company's success. Join us in building an inclusive financial ecosystem that empowers individuals around the globe.