Product Marketing Manager • Mid-Level

Who you are

You have 3+ years of experience in product marketing, ideally within the fintech or digital assets space — you understand how to position products effectively and communicate their value to users. Your background includes conducting market research and customer segmentation to identify user needs and preferences, allowing you to tailor messaging that resonates with potential and existing customers. You are data-driven, using analytics to inform your strategies and decisions, ensuring that your marketing efforts are effective and impactful.

You thrive in collaborative environments, working closely with product, design, data, and engineering teams to ensure that marketing initiatives align with product development and user experience. Your strong communication skills enable you to simplify complex financial concepts into clear, compelling messages that engage users and build trust in the brand. You are proactive and self-driven, always looking for ways to improve processes and outcomes.

What you'll do

In this role, you will lead customer research and segmentation efforts to better understand the needs and behaviors of users. You will develop product messaging and positioning strategies that highlight the unique value of Bitvavo's offerings, helping to differentiate the brand in a competitive market. Collaborating with cross-functional teams, you will ensure that marketing campaigns are aligned with product launches and updates, effectively communicating the benefits of new features to users.

You will analyze market trends and user feedback to continuously refine marketing strategies, ensuring that they remain relevant and effective. Your responsibilities will also include monitoring the performance of marketing initiatives, using data to drive improvements and optimize future campaigns. You will play a key role in reinforcing Bitvavo's position as a market leader in the digital assets space, helping to build customer trust and loyalty through effective communication and engagement strategies.

What we offer

At Bitvavo, you will be part of a dynamic team that is passionate about making digital assets accessible to everyone. We offer a collaborative work environment where your ideas and contributions are valued. You will have the opportunity to work on innovative marketing strategies that have a real impact on the business and its customers. We encourage you to apply even if your experience doesn't match every requirement — we value diverse perspectives and backgrounds.

Join us in shaping the future of finance and be part of a company that is at the forefront of the digital assets revolution. We look forward to hearing from you!