About CarGurus
The smarter way to buy and sell cars
Key Highlights
- Over 5 million car listings available for comparison
- Founded in 2006 and headquartered in Cambridge, MA
- $150 million+ raised in funding from investors like Accel Partners
- Serves millions of users monthly, connecting buyers and sellers
CarGurus, headquartered in Cambridge, Massachusetts, is a leading automotive research and shopping platform that helps users compare over 5 million listings for new and used cars. Founded in 2006, CarGurus has raised over $150 million in funding and serves millions of monthly users, connecting them ...
🎁 Benefits
CarGurus offers competitive salaries, equity options, flexible PTO, and a remote work policy that supports work-life balance. Employees also benefit f...
🌟 Culture
CarGurus fosters a data-driven culture that prioritizes transparency and customer satisfaction. The company values innovation and encourages employees...
Overview
CarGurus is seeking a Product Marketing Manager to drive go-to-market efforts for dealer products. You'll collaborate with Sales and Product teams to support product success and roadmap creation. This role requires a deep understanding of dealer customers and market insights.
Job Description
Who you are
You have a strong background in product marketing, ideally with experience in B2B environments. You understand the automotive industry and have a knack for translating customer insights into actionable strategies. Your ability to think both strategically and tactically allows you to navigate complex market dynamics effectively. You are a collaborative team player who enjoys working closely with sales and product teams to drive product success. You are comfortable with data analysis and can leverage insights to inform marketing strategies. You are adaptable and thrive in a fast-paced environment, always looking for ways to innovate and improve processes. You believe in the power of diverse perspectives and are committed to fostering an inclusive workplace.
What you'll do
In this role, you will lead the go-to-market strategy for CarGurus' dealer products, ensuring that our offerings meet the needs of our customers. You will work closely with the Sales team to develop sales enablement materials and training programs that empower them to effectively communicate the value of our products. You will collaborate with the Product team to influence the product roadmap based on market feedback and customer insights. Your responsibilities will include conducting market research to identify trends and opportunities, as well as analyzing competitive positioning to inform our marketing strategies. You will also be responsible for developing and executing marketing campaigns that drive awareness and adoption of our dealer products. You will track and measure the success of these initiatives, using data to refine and optimize future efforts. Additionally, you will represent the voice of the customer in internal discussions, ensuring that our products align with market needs and expectations.
What we offer
At CarGurus, we offer a people-first culture that values collaboration and innovation. You will have access to tools and resources that support your career growth and development. We believe in the importance of work-life balance and offer flexible working arrangements, including hybrid options. Our team is passionate about disrupting the automotive industry and making a positive impact on our customers' experiences. We encourage you to apply even if your experience doesn't match every requirement, as we value diverse backgrounds and perspectives.
Interested in this role?
Apply now or save it for later. Get alerts for similar jobs at CarGurus.
Similar Jobs You Might Like
Based on your interests and this role
Product Marketing Manager
Formlabs is seeking a Product Marketing Manager to drive market adoption of their 3D printers and related products. You'll manage go-to-market strategies and collaborate with various teams to enhance product messaging. This role requires strong communication skills and a background in marketing.
Product Marketing Manager
Uber is hiring a B2B Product Marketing Manager I to develop a cohesive Go-to-Market strategy that empowers commercial teams. You'll focus on building narratives and tools to enhance engagement with restaurant partners. This role requires strong cross-functional leadership skills.
Product Marketing Manager
Veeva Systems is hiring a Senior Product Marketing Manager to drive messaging and assets for demand generation and customer marketing. You'll collaborate closely with various teams to promote scalable cloud solutions in the life sciences sector.
Product Marketing Manager
Formlabs is hiring a Senior Product Marketing Manager to drive market adoption of their 3D printers and related products. You'll manage go-to-market strategies and collaborate with various teams. This role requires strong communication skills and a background in product marketing.
Product Manager
Pixability is hiring a Product Manager to lead efforts in maximizing video advertising value for major brands. You'll work closely with agencies to tackle YouTube advertising challenges. This role requires experience in product management.