Seo Specialist • Senior

Who you are

You have 5+ years of experience in SEO, with a strong focus on optimizing search engines and improving organic traffic. Your analytical skills allow you to interpret data effectively, and you have a proven track record of implementing successful SEO strategies that drive measurable results. You are familiar with the latest trends in SEO and have experience working with AI technologies to enhance optimization efforts. You thrive in collaborative environments and enjoy working with cross-functional teams to achieve common goals.

You possess strong communication skills, enabling you to articulate complex SEO concepts to non-technical stakeholders. You are detail-oriented and have a knack for problem-solving, allowing you to identify opportunities for improvement in existing processes. Your experience with A/B testing and data analysis equips you to make informed decisions that enhance user experience and engagement.

Desirable

Experience with tools such as SEMrush or Moz is a plus, as is familiarity with content marketing strategies. You are passionate about staying updated with industry changes and continuously seek to expand your knowledge in the field of SEO and digital marketing.

What you'll do

In this role, you will lead the SEO strategy for CarGurus, focusing on optimizing our AI engine to improve search visibility and user engagement. You will analyze website performance and user behavior data to identify areas for improvement and implement strategies that enhance our online presence. Collaborating with product and engineering teams, you will ensure that SEO best practices are integrated into our development processes.

You will conduct keyword research and competitive analysis to inform content strategies and drive organic traffic growth. Your role will involve monitoring and reporting on SEO performance metrics, providing insights and recommendations to stakeholders. You will also oversee A/B testing initiatives to evaluate the effectiveness of various SEO tactics and make data-driven adjustments as needed.

Additionally, you will mentor junior team members, sharing your expertise and fostering a culture of continuous learning within the SEO team. You will stay abreast of industry trends and algorithm updates, adapting strategies to maintain our competitive edge in the automotive marketplace.

What we offer

At CarGurus, we offer a people-first culture that values collaboration and innovation. You will have access to tools and resources that support your professional growth and development. We believe in empowering our employees to make a real impact in their roles, and we encourage you to apply even if your experience doesn't match every requirement. Join us in transforming the car shopping experience for millions of consumers while working in a supportive and dynamic environment.