About Carta
Empowering ownership through innovative equity management
Key Highlights
- Over $1.1B raised in Series F funding
- Serves 20,000+ companies including Lyft
- Headquartered in San Francisco, CA
- Offers CartaX, a trading platform for private equity
Carta, headquartered in Union Square, San Francisco, CA, is a leading fintech company specializing in equity management for startups. With over $1.1 billion raised in Series F funding, Carta serves more than 20,000 companies, including high-profile clients like Lyft and other innovators. The company...
π Benefits
Carta provides a range of benefits including 401K matching, fertility coverage, parental leave, mental health support, and a unique Carta Business Sch...
π Culture
Carta's culture is centered around innovation and ownership, with a focus on simplifying equity management for startups. The company values transparen...
Marketing Operations β’ Mid-Level
Carta β’ San Francisco - On-Site
Overview
Carta is hiring a Lifecycle Marketing Specialist to develop and optimize communications for prospects, partners, and customers. You'll work with tools like Marketo and Iterable in San Francisco.
Job Description
Who you are
You have a strong background in marketing operations, particularly in lifecycle marketing, with experience in developing and executing email campaigns. You are skilled in using marketing automation tools like Marketo and Iterable, and you understand how to measure and optimize campaign performance. Your ability to work cross-functionally with various teams, including Integrated Marketing, Product, and Customer Marketing, allows you to create impactful communications that resonate with diverse audiences. You are detail-oriented and thrive in a collaborative environment, balancing strategic planning with day-to-day execution.
Desirable
Experience in the venture capital or private equity sectors is a plus, as it will help you understand the unique needs of Carta's clients. Familiarity with data-driven marketing strategies and analytics tools will enhance your ability to make informed decisions and drive results.
What you'll do
In this role, you will be responsible for developing, deploying, measuring, and optimizing communications to Cartaβs prospects, partners, and customers. You will collaborate closely with Integrated Marketing, Product, and Customer Marketing teams to ensure that messaging aligns with overall business objectives. Your day-to-day tasks will include executing email campaigns in Marketo and Iterable, analyzing campaign performance metrics, and making data-driven recommendations for improvements. You will also participate in brainstorming sessions to generate new ideas for marketing initiatives that can enhance customer engagement and retention.
What we offer
At Carta, you will join a dynamic team that is shaping the future of private market infrastructure. We offer a competitive salary and benefits package, along with opportunities for professional growth and development. You will work in a supportive environment that values collaboration and innovation, allowing you to make a meaningful impact on our marketing efforts. Join us in our mission to connect founders, investors, and limited partners through world-class software.
Interested in this role?
Apply now or save it for later. Get alerts for similar jobs at Carta.
Similar Jobs You Might Like
Based on your interests and this role
Director Of Lifecycle Marketing
TripActions is seeking a Director of Lifecycle Marketing to lead and scale their lifecycle marketing strategy across the customer journey. You'll focus on maximizing customer engagement and retention through various owned marketing channels. This role requires strong experience in lifecycle marketing and data-driven decision-making.
Lifecycle And Customer Marketing Manager
Anrok is seeking a Lifecycle and Customer Marketing Manager to own customer marketing strategy and lifecycle optimization. You'll drive customer engagement, retention, and expansion through strategic marketing programs. This role requires a data-driven mindset and experience in marketing.
Lifecycle Marketing Manager
SoFi is seeking a Lifecycle Marketing Manager to optimize and develop marketing programs for Personal Loans. You'll collaborate with cross-functional teams to deliver data-driven insights and personalized communications. This role requires strong marketing expertise and strategic thinking.