About SoFi
Your all-in-one personal finance platform
Key Highlights
- Raised $2.7 billion in funding to date
- Headquartered in The East Cut, San Francisco, CA
- Offers a wide range of products including loans, mortgages, and investments
- Over 1,000 employees with a focus on global expansion
SoFi, headquartered in The East Cut, San Francisco, CA, is a leading provider of mobile and online personal finance services. With over 1,000 employees, SoFi offers a comprehensive suite of products including bank accounts, loans, mortgages, and investment opportunities. The company has raised $2.7 ...
🎁 Benefits
SoFi provides a range of benefits including flexible time off, paid parental leave, and a monthly contribution of up to $200 towards student loan repa...
🌟 Culture
SoFi's culture is centered around financial empowerment, aiming to provide a one-stop solution for all personal finance needs. The company's focus on ...
Lifecycle Marketing Manager • Mid-Level
Overview
SoFi is seeking a Lifecycle Marketing Manager to optimize and develop marketing programs for Personal Loans. You'll collaborate with cross-functional teams to deliver data-driven insights and personalized communications. This role requires strong marketing expertise and strategic thinking.
Job Description
Who you are
You are a skilled marketing professional with a proven track record in developing and executing lifecycle marketing plans. You have experience working cross-functionally with teams such as Marketing, Product, and Data Science to achieve shared business objectives. Your ability to analyze data and derive insights allows you to create relevant and personalized communications that resonate with users. You understand the importance of nurturing customer relationships and are passionate about enhancing user experiences throughout their journey.
Desirable
Experience in the financial services industry is a plus, as is familiarity with personal loans and related products. You are comfortable using marketing analytics tools to measure the effectiveness of your campaigns and make data-driven decisions. Your collaborative spirit enables you to work effectively with various stakeholders, ensuring alignment of marketing efforts with product and business goals.
What you'll do
In this role, you will lead the development and execution of lifecycle strategies aimed at acquiring new members for SoFi's Personal Loan offerings. You will collaborate closely with cross-functional teams, including Marketing, Product, Data Science, and Business Unit Leadership, to ensure that marketing initiatives align with broader business objectives. Your responsibilities will include planning and launching marketing campaigns, analyzing performance metrics, and optimizing existing programs to enhance user engagement and conversion rates. You will also be responsible for developing insights from user data to inform future marketing strategies and improve customer experiences.
What we offer
At SoFi, you will be part of a forward-thinking team that is dedicated to transforming the financial services landscape. We offer a competitive salary and benefits package, along with opportunities for professional growth and development. You will work in an environment that encourages innovation and collaboration, allowing you to make a meaningful impact on the lives of our members. Join us in shaping a brighter financial future and take your career to the next level.
Interested in this role?
Apply now or save it for later. Get alerts for similar jobs at SoFi.
Similar Jobs You Might Like
Based on your interests and this role
Lifecycle Marketing Manager
Jane App is hiring a Lifecycle Marketing Manager to develop and execute a comprehensive lifecycle strategy. You'll work closely with various teams to enhance customer experiences and drive engagement. This role requires a strategic mindset and hands-on execution skills.
Lifecycle Marketing Manager
DataCamp is hiring a Lifecycle Marketing Manager to execute and optimize multi-channel communications for learner engagement. You'll work closely with the Director of Lifecycle Marketing to enhance user experiences. This role requires a detail-oriented approach and a passion for data-driven marketing.