Product Marketing Manager • Senior

Who you are

You have over 5 years of experience in product marketing, particularly within the financial technology sector, where you've successfully developed and executed marketing strategies that resonate with target audiences. Your strong analytical skills enable you to interpret market data and customer insights, allowing you to craft compelling narratives that drive engagement and adoption. You are adept at collaborating with cross-functional teams, including product management and sales, to ensure alignment on messaging and positioning. Your communication skills are exceptional, allowing you to articulate complex concepts clearly and persuasively to diverse stakeholders.

Desirable

Experience in venture capital, private equity, or private credit markets is a plus, as is familiarity with fund administration products. You have a proven track record of launching successful marketing campaigns that have driven measurable results. Your ability to think strategically while also being detail-oriented sets you apart, as you can manage multiple projects simultaneously without compromising quality. You are passionate about equity ownership and understand the importance of creating accessible financial solutions for a broader audience.

What you'll do

As the Senior Product Marketing Manager at Carta, you will own the European market narrative for our fund administration products. This involves developing and executing comprehensive marketing strategies that highlight the unique value propositions of our offerings. You will collaborate closely with product management to ensure that our product features and benefits are effectively communicated to the market. Your role will also include conducting competitive analysis to identify market trends and opportunities, allowing you to position Carta as a leader in the private market infrastructure space.

You will work with the sales team to create sales enablement materials that empower them to effectively communicate our product's value to potential clients. Additionally, you will be responsible for managing product launches, ensuring that all marketing collateral is ready and that the sales team is well-prepared to engage with prospects. Your insights will guide the development of targeted campaigns aimed at increasing awareness and adoption of our products across Europe.

What we offer

At Carta, we offer a collaborative and inclusive work environment where your contributions will directly impact our mission to unlock the power of equity ownership. You will have the opportunity to work with a talented team dedicated to innovation and excellence in the financial technology space. We provide competitive compensation and benefits, along with opportunities for professional growth and development. Join us in shaping the future of private market infrastructure and making a meaningful difference in the industry.