
About Cloudflare
Empowering a secure and fast Internet for all
Key Highlights
- Public company (NYSE: NET) with a $4.4B valuation
- Over 3 million customers including Shopify & Discord
- Headquartered in San Francisco with a global presence
- $1B+ raised from investors like Franklin Templeton & Pelion Venture Partners
Cloudflare, Inc. is a leading web infrastructure and security company based in San Francisco, California. With over 3 million customers, including major brands like Shopify, Discord, and Udemy, Cloudflare offers a suite of services such as content delivery network (CDN), DDoS mitigation, and Interne...
🎁 Benefits
Cloudflare offers competitive salaries, equity options, unlimited PTO, and a flexible remote work policy. Employees also benefit from a learning and d...
🌟 Culture
Cloudflare fosters a culture of transparency and innovation, encouraging employees to take ownership of their projects. The company values diversity a...

Growth Product Manager • Senior
Cloudflare • Austin - Hybrid
Overview
Cloudflare is seeking a Senior Director of Developer Messaging and Growth to lead initiatives that attract and inspire developers. You'll work on redefining developer acquisition strategies in a rapidly evolving tech landscape. This role requires strong leadership and strategic vision.
Job Description
Who you are
You have a proven track record of leading teams and driving growth initiatives in a technology-focused environment — your experience spans over 10 years in product management or related fields, where you've successfully launched and scaled products that resonate with developers. You possess a deep understanding of developer needs and behaviors, enabling you to create compelling messaging that speaks directly to this audience.
Your leadership style is collaborative and inclusive — you thrive in environments where diverse perspectives are valued, and you actively seek input from your team to foster innovation. You are comfortable navigating ambiguity and can pivot strategies based on market feedback and emerging trends.
You are data-driven and analytical — you leverage metrics to inform decision-making and measure the success of your initiatives. Your ability to synthesize complex data into actionable insights allows you to continuously refine your approach and drive impactful results.
You are passionate about technology and its potential to transform industries — your curiosity keeps you informed about the latest trends in developer tools, AI, and distributed systems, and you are eager to apply this knowledge to enhance Cloudflare's offerings.
Desirable
Experience in a startup environment is a plus, as it equips you with the agility and resourcefulness needed to thrive in fast-paced settings. Familiarity with Cloudflare's products and services will give you an edge in understanding how to position them effectively in the market.
What you'll do
As the Senior Director of Developer Messaging and Growth, you will lead the Developer GTM organization, focusing on innovative strategies to attract and engage developers. You will define and execute a comprehensive go-to-market strategy that aligns with Cloudflare's mission to build a better Internet. Your role will involve collaborating closely with product, engineering, and marketing teams to ensure that messaging is consistent and resonates with the target audience.
You will oversee the development of marketing campaigns that highlight the unique value propositions of Cloudflare's products for developers. This includes creating content that educates and inspires, as well as leveraging various channels to reach potential users effectively. You will also analyze market trends and user feedback to continuously refine messaging and positioning.
In this role, you will mentor and develop a team of product marketers and growth specialists, fostering a culture of creativity and accountability. You will set clear goals and KPIs for your team, ensuring alignment with broader company objectives and driving performance through regular reviews and feedback.
You will represent Cloudflare at industry events and conferences, sharing insights and building relationships with key stakeholders in the developer community. Your ability to communicate effectively and authentically will be crucial in establishing Cloudflare as a thought leader in the space.
What we offer
Cloudflare offers a dynamic work environment where innovation is encouraged, and your contributions will have a direct impact on the company's success. You will have access to professional development opportunities to enhance your skills and advance your career. The company values diversity and inclusion, ensuring that all team members feel valued and supported.
In addition to a competitive salary, Cloudflare provides comprehensive benefits, including health insurance, retirement plans, and flexible work arrangements. You will be part of a mission-driven organization that is committed to making the Internet a better place for everyone.
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