Performance Marketer • Senior

Who you are

You are a highly skilled PPC Specialist with a passion for paid advertising — you treat performance marketing as both a science and an art. You thrive on optimization and understand the intricacies of digital businesses, taking pride in creating campaigns that reflect brand strategy and deep customer insights. You are detail-oriented and data-driven, ready to bring craftsmanship back into PPC. You have experience owning performance across major platforms, including Google Ads, LinkedIn Ads, Meta Ads, and X/Twitter Ads. You are someone who enjoys switching off AI and auto-optimize features when necessary to maintain brand consistency, and you check negative keywords daily to refine messaging and creative strategically.

Desirable

You have a strong understanding of how to run tests with intention and are obsessed with detail. Your ability to analyze data and make informed decisions sets you apart in the field of performance marketing. You are eager to collaborate with a team that values craftsmanship and excellence in PPC performance.

What you'll do

In this role, you will build engine-room excellence in PPC performance by understanding the business beyond just the keywords. You will be responsible for creating and optimizing campaigns that resonate with the target audience while ensuring brand consistency across all platforms. You will run tests with intention, analyze results, and make data-driven decisions to enhance campaign performance. Your daily tasks will include checking negative keywords, refining messaging, and strategically adjusting creative elements to improve engagement and conversion rates. You will collaborate closely with other marketing team members to align PPC strategies with overall business goals and objectives. Your expertise will help drive user acquisition and retention through effective paid advertising strategies.

What we offer

At Cloudinary, you will be part of a dynamic team that values innovation and creativity in performance marketing. We offer a collaborative work environment where your ideas and contributions are valued. You will have the opportunity to work with cutting-edge tools and technologies to enhance your skills and advance your career in digital marketing. We encourage you to apply even if your experience doesn't match every requirement, as we believe in fostering a diverse and inclusive workplace where everyone can thrive.