Crm Manager • Mid-Level

Who you are

You have a strong background in CRM and lifecycle marketing, with experience in developing strategies that enhance user engagement and retention. You thrive in fast-paced environments and are eager to tackle complex challenges, believing in the transformative power of crypto and blockchain technology. Your analytical mindset allows you to leverage data to inform decisions and optimize marketing efforts effectively. You are passionate about building relationships and creating meaningful interactions with users, ensuring they receive timely and relevant communications. You are comfortable working collaboratively with cross-functional teams, including product and engineering, to align marketing initiatives with product launches. You are open to feedback and continuously seek to improve your skills and strategies.

What you'll do

In this role, you will be responsible for developing and executing CRM strategies that drive user adoption and retention for Coinbase's emerging products. You will create targeted offers and notifications that resonate with users, ensuring they are informed and engaged with new features and services. You will analyze user behavior and campaign performance to refine your approach, using insights to enhance the effectiveness of your marketing efforts. Collaborating closely with the Marketing Platforms team, you will contribute to the overall marketing strategy, ensuring alignment with product goals and user needs. You will also participate in team and company-wide offsites to foster collaboration and connection among colleagues.

What we offer

At Coinbase, you will be part of a mission-driven team that is dedicated to increasing economic freedom in the world. We offer a dynamic work environment where you can grow your skills and make a significant impact. You will have the opportunity to work with high-caliber colleagues who are passionate about their work and committed to excellence. We support a remote-first culture, with in-person participation encouraged throughout the year for team-building activities and alignment sessions. Join us in building the future of finance and leave your mark on the world.