Product Marketing Manager • Senior

Who you are

You have 5+ years of experience in product marketing, particularly in technology or AI-driven solutions. Your background includes developing go-to-market strategies and positioning for complex products, and you understand the nuances of marketing in verticals like Insurance and Travel & Hospitality. You possess strong analytical skills, enabling you to leverage data to inform decisions and optimize marketing efforts. Your communication skills are exceptional, allowing you to articulate product value propositions clearly to diverse audiences.

You thrive in collaborative environments, working closely with product management, sales, and engineering teams to ensure alignment on messaging and strategy. You are comfortable navigating ambiguity and can adapt quickly to changing market conditions. Your passion for AI and its applications in enhancing customer experiences drives your work, and you are eager to contribute to a mission that revolutionizes the workforce.

What you'll do

In this role, you will lead the development and execution of product marketing strategies for Cresta's vertical solutions in Insurance and Travel & Hospitality. You will be responsible for crafting compelling messaging that resonates with target audiences and differentiates Cresta's offerings in the market. Collaborating with the VP of Product Marketing, you will shape how Cresta positions itself and grows within these strategic verticals.

You will conduct market research to identify trends and customer needs, using insights to inform product development and marketing initiatives. Your role will involve creating sales enablement materials, including presentations and case studies, to support the sales team in effectively communicating product benefits to potential clients. You will also analyze the performance of marketing campaigns, adjusting strategies as necessary to maximize impact and ROI.

What we offer

Cresta offers a dynamic work environment where innovation and collaboration are at the forefront. You will be part of a world-class team dedicated to transforming customer conversations through AI. We provide competitive compensation and benefits, along with opportunities for professional growth and development. Join us in our mission to empower contact centers and enhance customer interactions through cutting-edge technology.