Creative Strategist • Mid-Level

Who you are

You are a visionary creative leader with extensive experience in developing ad concepts for digital paid media advertising formats, particularly on Meta. Your background in marketing operations allows you to understand the intricacies of campaign management and optimization, ensuring that every initiative you lead is data-driven and results-oriented. You possess a strong analytical mindset, enabling you to interpret data and derive actionable insights that enhance campaign performance.

You have a proven track record of driving measurable impact through innovative marketing strategies. Your ability to blend creativity with analytical thinking sets you apart, as you can craft compelling narratives that resonate with target audiences while also meeting business objectives. You thrive in fast-paced environments and are adept at collaborating with cross-functional teams to bring ideas to life.

Desirable

Experience with various digital advertising platforms beyond Meta, such as Google Ads, is a plus. Familiarity with analytics tools like Google Analytics will help you track and measure the success of your campaigns effectively. You are also comfortable working with creative teams to ensure that the visual elements of your campaigns align with the strategic goals.

What you'll do

In this role, you will lead the development of creative strategies for digital advertising campaigns, focusing on Meta platforms. You will collaborate closely with the marketing team to identify target audiences and craft messages that engage and convert. Your responsibilities will include overseeing the execution of campaigns, analyzing performance metrics, and making data-driven recommendations for optimization.

You will also be responsible for staying up-to-date with industry trends and emerging technologies in digital marketing. This knowledge will inform your creative strategies and help you maintain a competitive edge in the marketplace. You will work closely with designers and copywriters to ensure that all campaign elements are cohesive and aligned with the brand's vision.

What we offer

At Darkroom, we foster a culture of innovation and collaboration. You will have the opportunity to work with a talented team of professionals who are passionate about redefining the marketing landscape. We offer competitive compensation and benefits, along with opportunities for professional growth and development. Join us in shaping the future of marketing and making a significant impact on our clients' success.