About DebtBook
Simplifying financial management for government and non-profits
Key Highlights
- Over 300 clients including municipalities and non-profits
- $10 million raised in funding to date
- Headquartered in Charlotte, North Carolina
- Team size of 11-50 employees
DebtBook is a financial management platform designed specifically for governmental and non-profit finance teams, offering tools for managing debt and compliance. Headquartered in Charlotte, North Carolina, DebtBook serves over 300 clients, including municipalities and non-profit organizations, helpi...
🎁 Benefits
Employees at DebtBook enjoy competitive salaries, equity options, flexible PTO, and a remote-friendly work policy that supports work-life balance....
🌟 Culture
DebtBook fosters a culture focused on innovation and collaboration, encouraging employees to contribute ideas that improve financial management for th...
Overview
DebtBook is seeking a Product Marketing Manager to own the go-to-market strategy for new products and major feature launches. You'll develop compelling product positioning and collaborate closely with Sales and Customer Success. This role requires a strong understanding of public-sector finance needs.
Job Description
Who you are
You have a strong background in product marketing, ideally with experience in the fintech sector. You understand the nuances of public-sector finance and can translate complex product features into clear, compelling messaging that resonates with finance leaders in government, higher education, and healthcare. Your ability to collaborate with cross-functional teams, including Product, Sales, and Customer Success, is essential for success in this role. You are skilled in conducting market research and competitive analysis to inform your strategies and ensure that your product positioning stands out in a crowded marketplace.
You are adept at creating high-impact enablement materials that empower sales teams and enhance customer understanding of product offerings. Your experience in planning and executing product-focused webinars and virtual events will help drive customer education and engagement. You thrive in environments where you can lead initiatives from concept through execution, ensuring that product launches are successful and that adoption rates meet or exceed expectations.
What you'll do
As a Product Marketing Manager at DebtBook, you will own the go-to-market strategy for new products and major feature launches. This includes developing clear and compelling product positioning and value propositions that resonate with public-sector finance leaders. You will serve as the primary marketing partner to the Product team, gaining a deep understanding of our platform and customer needs to translate product capabilities into customer-centric stories.
You will partner closely with Sales and Customer Success to build high-impact enablement materials, including pitch decks, one-pagers, battlecards, FAQs, buyer personas, and customer-facing presentations. Planning, organizing, and executing product-focused webinars, demos, and virtual events will be key to supporting launches, pipeline generation, and customer education. Additionally, you will lead competitive and market research to inform positioning, messaging, and sales strategy, including win/loss insights.
What we offer
At DebtBook, we are committed to modernizing treasury management and simplifying accounting compliance in the public sector. We offer a collaborative work environment where your contributions will directly impact our mission. Join us in revolutionizing the way finance teams work and unlock strategic insights for local governments, higher education institutions, and healthcare organizations.
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