Product Manager • Principal

Who you are

You have a proven track record in product management, particularly in the advertising or marketing technology space — your experience includes leading product initiatives from conception through launch, ensuring alignment with business goals and user needs. You possess strong analytical skills, enabling you to leverage data to inform product decisions and drive user engagement. Your ability to collaborate effectively with engineering, design, and marketing teams ensures that you can translate complex requirements into actionable product features.

You are passionate about understanding customer needs and market trends — you have a knack for conducting user research and competitive analysis to identify opportunities for product improvement and innovation. Your leadership style fosters a collaborative environment where team members feel empowered to contribute their ideas and expertise. You are committed to building diverse teams and creating an inclusive workplace culture.

What you'll do

As the Principal Product Manager at Demandbase, you will own the product strategy for our advertising solutions — you will work closely with cross-functional teams to define the product roadmap, prioritize features, and ensure successful execution. You will lead user research initiatives to gather insights that inform product development and enhance user experience. Your role will involve analyzing market trends and competitive landscape to identify opportunities for differentiation and growth.

You will collaborate with engineering and design teams to translate product requirements into detailed specifications, ensuring that the final product meets user expectations and business objectives. You will also be responsible for defining success metrics and tracking product performance post-launch, making data-driven decisions to iterate and improve the product continuously. Your leadership will be crucial in mentoring junior product managers and fostering a culture of innovation within the team.

What we offer

Demandbase offers a competitive salary range of $163,000 - $245,000 for this position, depending on your location and experience. We provide a supportive work environment that values professional growth and development, with opportunities for training and advancement. Our culture emphasizes collaboration, diversity, and inclusion, ensuring that every team member feels valued and empowered to contribute.

Join us at Demandbase, where you will have the opportunity to make a significant impact on our product offerings and help shape the future of B2B marketing technology. We encourage you to apply even if your experience doesn't match every requirement — your unique perspective could be just what we need to drive our mission forward.