Product Marketing Manager • Lead

Who you are

You have extensive experience in product marketing, ideally with a focus on technology or software products. You understand how to craft compelling narratives that resonate with target audiences and differentiate products in a competitive landscape. Your background includes defining ideal customer profiles and operationalizing marketing strategies that drive engagement and adoption. You are a strategic thinker who thrives in collaborative environments, working closely with product, sales, and data teams to ensure alignment and effectiveness in marketing efforts. You are passionate about understanding customer needs and translating them into actionable marketing initiatives that enhance user experience and drive growth.

Desirable

Experience in AI or video editing technologies is a plus, as is familiarity with full-funnel marketing strategies that encompass both self-serve and sales-assisted growth. You have a track record of leading teams to success and fostering a culture of excellence in product marketing. Your ability to analyze market trends and customer feedback allows you to continuously refine messaging and positioning to meet evolving market demands.

What you'll do

As the Director of Product Marketing at Descript, you will be responsible for defining the positioning and messaging for our AI-powered video editing platform. You will lead the development of go-to-market strategies that effectively communicate our value proposition to potential customers. Collaborating with cross-functional teams, you will ensure that our marketing materials, demos, and narratives are compelling and aligned with customer needs. You will also oversee the execution of marketing campaigns that drive user acquisition and retention, leveraging data to inform decisions and optimize performance.

Your role will involve working closely with the product team to understand new features and enhancements, ensuring that marketing efforts are timely and relevant. You will analyze market trends and customer insights to refine our ideal customer profiles and tailor our marketing strategies accordingly. Additionally, you will mentor and develop your team, fostering a culture of creativity and strategic thinking that drives results.

What we offer

At Descript, we are committed to building a diverse and inclusive workplace where all employees can thrive. We offer competitive compensation and benefits, including opportunities for professional development and growth within the company. You will have the chance to work with a talented team dedicated to transforming the video editing experience for creators and teams alike. Join us in our mission to make video editing accessible and intuitive for everyone.