Demand Generation • Senior

Who you are

You have a proven track record in demand generation with at least 5 years of experience in the B2B marketing landscape — your expertise spans across various channels including SEO, paid media, and conversion rate optimization. You are a T-Shaped Marketer, meaning you possess deep knowledge in specific areas while also having a broad understanding of other marketing disciplines. Your analytical mindset allows you to craft data-driven strategies that not only meet but exceed client expectations.

You thrive in fast-paced environments and are passionate about performance metrics — your obsession with results drives you to continuously optimize campaigns and improve client outcomes. You are comfortable interfacing with clients, pitching strategies, and ensuring that their performance marketing needs are met. Your ability to communicate effectively with both technical and non-technical stakeholders sets you apart.

You are a proactive problem solver who enjoys taking ownership of your client portfolio — you revel in the challenge of driving results and are committed to the success of your accounts. You understand the nuances of the SaaS marketplace and can tailor your strategies to fit the unique needs of each client. Your collaborative spirit allows you to work seamlessly with cross-functional teams to deliver comprehensive marketing solutions.

Desirable

Experience with marketing automation tools and CRM systems is a plus — familiarity with platforms like HubSpot or Marketo will enhance your ability to execute effective campaigns. A background in analytics and reporting will help you measure success and iterate on strategies effectively. You are open to learning new methodologies and adapting to the evolving landscape of digital marketing.

What you'll do

In this role, you will be responsible for developing and executing demand generation strategies for a select number of B2B clients — your focus will be on driving SQLs and customer acquisition through innovative marketing tactics. You will work closely with clients to understand their goals and challenges, crafting tailored marketing plans that align with their business objectives. Your day-to-day will involve optimizing campaigns across various channels, including paid media, SEO, and content marketing, ensuring that each initiative is data-driven and results-oriented.

You will analyze performance metrics and provide actionable insights to clients, helping them understand the impact of your strategies on their business. Regular reporting and communication will be key as you keep clients informed of progress and results. You will also collaborate with internal teams to ensure that all marketing efforts are cohesive and aligned with client expectations.

As you manage your accounts, you will be expected to stay ahead of industry trends and best practices — your ability to adapt and innovate will be crucial in maintaining a competitive edge. You will also contribute to the development of new demand generation offerings, helping Directive Consulting expand its service portfolio and enhance client satisfaction.

What we offer

At Directive Consulting, we prioritize a people-first culture that values diversity and inclusion — we believe that a diverse team leads to better outcomes for our clients. You will have the opportunity to work remotely from Canada, allowing for a flexible work-life balance. We offer competitive compensation and benefits, along with opportunities for professional growth and development. Join us in shaping the future of B2B marketing and making a significant impact on our clients' success.